Marketing, Mindset, and How to Build a Wildly Successful Brand, with Founder of French Squirrel and Hormone Specialist Sydney Karmes-Wainer

In this episode, Sydney Karmes-Wainer, founder of French Squirrel and certified hormone specialist— shares how a homemade recipe turned into a fan-favorite brand. We talk about the real behind the scenes of entrepreneurship: setbacks, pivots, packaging struggles, and the commercial kitchen grind. She breaks down how innovation kept the product evolving, and what it really takes to scale from an idea to stores across the U.S. We also dive into her path to becoming a hormone specialist, born from her own health challenges and curiosity, and how she now blends wellness, nutrition, and business into one mission driven career. Thank you so much for supporting the show! Don't forget to hit subscribe and leave a rating and review of the show! It helps so much. See you soon Main Character's. For Main Character Mindset Podcast's Instagram click here  For Main Character Mindset Tiktok click here For Jenny's Instagram click here For Jenny's Tiktok click here For French Squirrel products click here For Sydney's Instagram click here For French Squirrel's Instagram click here