Marketing Molly Baz’s Mayonnaise Empire | Avery Hairston, VP Marketing, Ayoh

Avery Hairston thinks it's time for brands to think like content creators. In this episode he talks about how CPG brands can take the playbook from internet personalities to fuel growth—we explore the impact of set-piece marketing campaigns, the role of the founder personality in marketing, and at what point brands should reach "escape velocity" to stand on their own beyond a founder.LINKSAvery Hairston on LinkedInAyohMolly BazBanza Chicpea PastaGeneration Startup FilmUnreasonable Hospitality by Will GuidaraSundays Dog FoodJake PaulW brandMolly's mayo PhoneMayo-belline