Marketing Moment: a marketing story 11 years in the making

Retention doesn’t need to be complicated but it does need to be consistent. It’s been a hot minute since we’ve had a Marketing Moment on the pod, but this week calls for one. Inside Marketing Circle, Community Manager Lillie Brown recently facilitated a brainstorm about customer retention strategies. Mia realised she had the perfect story to share: 💐 It involves a cold call, a bouquet of Birds of Paradise, and one real estate agent who has stayed top of mind for 11 years with a single two-minute ritual. Mia also shares how she prioritises retention in her own business, why it’s her number one objective, and why making it easy to leave is exactly what makes members want to stay. 🎧 Press play if you’ve been so focused on finding new customers that you’ve forgotten about the ones you already have. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ A real-world example of customer retention that proves the power of small, consistent touch points ✨ Why it’s cheaper and easier to retain customers than to chase new ones ✨ How Mia structures her week around retention priorities first ✨ The philosophy behind Marketing Circle’s flexible, cancel-anytime model ✨ A prompt to reflect on what you’re actively doing to re-energise your lapsed customers     Mentioned in this episode: Rohan White, Buxton St Kilda.   Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram   Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.   Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.    🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there? Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms. Tickets are on sale now. Visit RippleFestival.au for details 👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.    Still here? Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.