Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion episode artwork

EPISODE · Apr 23, 2014 · 42 MIN

Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion

from MarketingExperiments.com Web Clinic Podcasts · host MarketingExperiments

Marketing with multiple products can be difficult. Even the most powerful products can be overshadowed by clutter of less impactful - and sometimes competing - products on a landing page. But what if there was a way to think about multi-product marketing that could maximize the impact of the whole? Watch this Web clinic replay to learn about a recent experiment with an independent vitamin manufacturer that revealed how changing your approach to multi-product marketing can increase user engagement - and more importantly, conversion.

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Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion

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