Marketing Muscle: How Branding Powers GovCon Growth with Alex Love

In this episode of The Peel, Shelley McGuire talks with Alex Love, VP of Marketing and Communications at RIVA Solutions, about why marketing is a critical but often overlooked tool in government contracting. Alex shares how strong branding helps businesses stand out, build credibility, and create opportunities. She explains how shifting government priorities impact marketing strategies and why small and mid-sized businesses should focus on strategic, intentional efforts rather than trying to be everywhere at once.  To connect with Alex, follow her on LinkedIn here. Learn more about RIVA Solutions by visiting their website here.