Marketing Phrases to Send on a Nice Long Vacation

Send us Fan MailThere are marketing phrases that are considered the "standard" for describing a particular activity that make my stomach clench.One example is the term "Lead Magnet" which describes giving something valuable away in exchange for the person's email address.I don't mind the idea behind the term, lead magnet. It's a great way to begin cultivating a relationship with people who might benefit from your services.What bugs me is the term "Lead Magnet" is subtly dehumanizing and makes it sound like we need to use a little trickery to get people to take action. I feel the same way about terms like "Marketing Funnel", "Sales Pipeline", and "Onboarding."I don't suggest we forbid these words. I'm not a fan of censorship. But I would sure like to see them go on a nice long vacation during which we find phrases that better express our values and worldview.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.