Marketing Savvy for Patent Law Excellence

Episode 40In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Dan Thompson, a patent and trademark attorney in Akron, Ohio, about his path from chemistry to patent law and the benefits of studying and living in different parts of the U.S.Dan explains how his firm, Emerson, Thomson Bennett, grew initially through a strong rainmaker and why the team is now focused on firm-level marketing as founders approach retirement. They discuss how IP marketing differs from personal injury marketing, the challenge of reaching the right decision makers, and the importance of building familiarity and trust through consistent branding.Dan shares strategies, including LinkedIn, public speaking at technology conferences, and community involvement, and both highlight the growing need to use AI in business.