Marketing Secrets: Psychology & AI?

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand.In today’s episode of our exclusive AI for SMBs series, we’ll explore the transformative power of AI for small and medium-sized businesses. We’ll discuss how AI is reshaping the future of work, improving productivity, and providing real ROI for businesses embracing innovation.Joining us today is Sylvia Rence, Director of Marketing & Business Development at KeyData Cyber. Sylvia, a licensed Clinical Psychologist turned Marketing Executive, brings a unique perspective on B2B marketing, AI, and SaaS. She has over a decade of experience building high-impact marketing strategies.Key Highlights:1. Marketing is Psychology – Connecting Without a Big Budget: Sylvia shares how small businesses can use core psychology to connect with their audience and drive action on a budget.2. Small Team, Big Impact – Building Marketing That Works from Scratch: How to prioritize and create marketing impact with limited resources.3. Demand Generation on a Budget – What Actually Works and How AI Can Help: The common mistakes small businesses make in demand generation and how AI can boost impact on a budget.4. Translating Complex Buyer Behavior & Global Perspective: Sylvia discusses shifts in consumer behavior and how businesses can quickly adapt, especially in international markets.5. Leadership, Resilience & Recent Successes: Sylvia reflects on leadership lessons and how her small team at KeyData Cyber completed a full rebrand in just 7.5 weeks.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.