Marketing Showdown: Microsoft's Zune vs The Apple iPod (Episode 013 - The Marketing Gateway podcast)

Did you know that Microsoft once tried to compete with the iPod?In this week's episode, we dive into the story of the Zune and what went wrong for Microsoft. The key takeaway? Just throwing money at a product doesn’t guarantee success. Understanding your audience is everything!----------------------------------------The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.