Marketing Sound And Smell On The Trade Show Floor | Insights from Exhibitor Live 2023 Ep 2 w/ Beyanka Soleymanian

from Event Marketing: Redefined · host Matt Kleinrock and Beyanka Soleymanian

Beyanka Soleymanian joined us for a mixer on the night before ExhibitorLIVE started, and it was clear she had learned a thing or two about event marketing throughout her career.She's done everything from music festivals to experiential audio exhibits, and we knew we were lucky to get her to come share some stories about it live from the trade show floor.We got into:- the high risk/high reward factor of demo-ing an audio product at your booth- how to measure brand awareness generated at shows- the importance of the senses when creating an experience- much more!Spend some time listening to Beyanka, then go connect with her on LinkedIn so you can start building your network of talented event marketers.

Episode metadata supplied by the publisher feed · Published May 20, 2023

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Marketing Sound And Smell On The Trade Show Floor | Insights from Exhibitor Live 2023 Ep 2 w/ Beyanka Soleymanian

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