Marketing spend with zero measurement
from 10X Applied Hosted by Dr. Shena Dixon Mason, Esq.
This episode is for the owner who's bleeding money on ads, tools, and marketing channels without any idea whether they're working or just making them feel productive. It taps into that sinking feeling when you realize your "growth strategy" is really a collection of hopeful guesses, then walks you through how to assign ROI targets to every marketing dollar and measure ruthlessly so you stop funding vanity and start funding velocity. You'll hear how to audit 90 days of spending, set clear return expectations, and make data-driven cuts so the money you spend on growth actually comes back to you—not as a feel-good story, but as revenue and profit. If this episode hit home, don't just nod—click the link in the description and start rebuilding your business with us inside audiobookschool.com.
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