PODCAST · business
10X Applied
by Dr. Shena Dixon Mason, Esq.
Hosted by Grant Cardone’s Top Global Senior Performance Coach, Dr. Shena Dixon Mason, Esq., 10X Applied breaks down the 10X mindset with elite strategies and insights for achieving exponential growth in life and business. Visit www.AudioBookSchool.com to learn about the depth of experience and expertise that Shena delivers to you.
Episodes
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Eight To Twelve Touches Minimum
Interest is not a decision, and one message is not follow-up. In this episode, Dr. Shena breaks down the two numbers that quietly decide how much revenue your business collects: speed to lead and total touches. You'll learn why serious operators respond to new interest in minutes instead of days,...
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Your Prices Are Too Low
Most small businesses aren't failing because of the economy, the competition, or the market — they're failing because they're underpriced and undercapitalized. In this episode, Dr. Shena breaks down why being the cheapest option in your market is one of the fastest routes to going out of…
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Scale Requires Structure
Growth without structure leads to burnout, inconsistency, and results that are impossible to repeat. In this episode, Dr. Shena breaks down why you can’t 10X anything that isn’t built on systems and why “I just work harder” is not a scaling strategy. You’ll learn how to document what works, turn…
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Sell With Certainty, Not Hesitation
Hesitation kills deals, while certainty builds trust and drives decisions. In this episode, Dr. Shena unpacks how your internal level of conviction shows up in your tone, timing, and willingness to ask directly for the business—and how prospects feel that instantly. You’ll learn how to clarify…
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AI Won’t Replace You—But Someone Using It Will
AI is not coming—it’s here, and it’s already changing how fast serious players can move. In this episode, Dr. Shena unpacks how to use AI as a force multiplier so you can move with more speed, more accuracy, and more consistency without losing your voice or your judgment. You’ll learn how 10X...
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Follow-Up Is Where The Money Lives
Most deals aren’t lost—they’re abandoned because someone stopped following up too soon. In this episode, Dr. Shena breaks down why consistent, disciplined follow-up is one of the most powerful revenue drivers in your business and why most people dramatically underestimate how many touches it…
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Revenue First, Everything Else Second
If your activity doesn’t produce revenue, it’s secondary—and if your calendar is full but your income is flat, you’re focused on the wrong things. In this episode, Dr. Shena breaks down how to structure your day around income-producing actions so your effort actually shows up in your bank account...
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Stop Managing Time—Start Commanding It
Time management isn’t the problem—priority is. In this episode, Dr. Shena introduces a 10X approach to commanding your schedule by focusing on what actually produces results. You’ll learn how to identify high-value activities, eliminate distractions, and align your time with revenue-generating...
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Attention Is the New Currency
In today’s digital economy, attention is one of the most valuable assets you can own. Without visibility, there is no opportunity, no pipeline, and no growth. In this episode, Dr. Shena explains how to intentionally create, capture, and convert attention using 10X principles rooted in consistency...
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Own Your Morning Before It Owns You
If your morning starts in reaction, your entire day follows. In today’s distraction-heavy environment, controlling your attention is critical to performance and revenue. In this episode, Dr. Shena breaks down how top performers structure their mornings to maximize focus, eliminate distractions…
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Close The Day Like A Pro
How you end your day determines how you start the next—and most people are ending their day in mental clutter, not clarity. In this episode, Dr. Shena breaks down the evening review rituals used by high performers to close loops, capture lessons, and reduce anxiety before sleep. You’ll learn how…
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Scale Requires Structure
Growth without structure leads to burnout, inconsistency, and results that are impossible to repeat. In this episode, Dr. Shena breaks down why you can’t 10X anything that isn’t built on systems and why “I just work harder” is not a scaling strategy. You’ll learn how to document what works, turn…
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How AI Could Shatter Your Business (And How to 10X-Proof It)
In 2026, AI is a powerful growth engine for those who master it—but for businesses that ignore bias risks, over-rely on untested tools, neglect human oversight, or fall behind on compliance, it can shatter operations through discrimination lawsuits, talent loss, productivity myths, reputational...
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Uncertainty hits, 10X adapts
Navigating Economic Uncertainty & Inflation...Persistent inflation, moderating growth around 2-2.5%, cautious labor markets, and ongoing economic pressures define 2026—challenging SMEs to protect margins, optimize cash flow, and make confident decisions while continuing to scale. Join Dr. Shena...
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Skills win, degrees fade.
Skills-Based Hiring in the AI Economy...Degrees matter less and proven skills matter more in 2026’s AI-driven job market, opening massive opportunities for SMEs to access top talent faster while navigating legal compliance, bias risks, and cultural fit challenges. Join Dr. Shena Dixon Mason…
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AI scales, sanity prevails
AI Integration for Exponential ProductivityAI has moved from experiment to core engine in 2026, powering productivity gains, revenue lifts, and smarter operations for small businesses—yet many leaders feel stretched integrating it without losing control or exposing their teams to unnecessary…
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Labor Costs, Lean Teams
Small businesses are still facing pressure from labor costs, inflation, cautious hiring, and operational uncertainty. In this episode, Dr. Shena shows founders how to protect margin without shrinking their mission. You’ll learn how to audit roles, redesign workload, raise standards before raising...
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Cyber threats, growth shielded.
Cyberattacks rank among the top risks for executives in 2026, threatening high-growth SMEs with data breaches, operational downtime, regulatory penalties, and lost trust that can derail momentum overnight. Join Dr. Shena Dixon Mason, Esq., Ph.D. in Organization Management and Leadership, ABD, Top...
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AI Agents, Human Judgment
AI agents are no longer a future trend; they are moving into customer service, internal administration, sales support, and repetitive office work right now. In this episode, Dr. Shena shows solo founders, consultants, and small teams how to use AI without surrendering leadership judgment. You’ll...
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Architect Your First Million Engine
Most founders hit their first 1M in revenue by accident and can’t explain how they got there. In this episode, Dr. Shena helps you design a simple, repeatable revenue engine with four pillars: revenue consistency, conversion efficiency, fulfillment capacity, and leadership clarity. You’ll…
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Lead Clearly, Even When Uncertain
Economic signals are mixed, but your leadership cannot be. In this episode, Dr. Shena focuses on leadership clarity as a measurable asset, especially for founders under 1M facing shifting markets. You’ll design a Decision Log and a weekly Leadership Review that connects choices to metrics, so you...
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Turn Local Demand Into Scale
Main Street is shifting, with more demand for local, small-batch, and sustainable products—yet many small producers struggle to keep up without losing money. In this episode, Dr. Shena helps you design a simple operations dashboard that tracks orders, inventory, and delivery performance so you…
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Automate Tasks, Multiply Strategic Time
AI and automation are finally accessible to small and micro businesses, but without a plan they just create noise. In this episode, Dr. Shena shows you how to use automation to buy back strategic time, not just check off tasks. You’ll design a Daily AI Routine and a 10X Time Audit that keeps...
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Bypass Banks, Still Get Funded
Access to capital is changing, with more founders turning to alternative lenders, revenue-based financing, and customer-funded growth. In this episode, Dr. Shena explains how to align your funding choices with your actual numbers so that debt, equity, and reinvested profit all serve a 10X plan...
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Solo Now, Systems For Scale
The rise of solo and micro-founders means more people are wearing every hat in the business. In this episode, Dr. Shena shows you how to design simple, repeatable systems that expand your capacity without adding headcount too early. You’ll map your true bandwidth, automate low-value tasks, and...
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Stop Posting, Start Printing Money
Most founders treat content like a hobby instead of a sales system. In this episode, Dr. Shena shows you how to turn posts into pipeline by measuring the full journey from content to click to calendar to cash. You’ll build a simple “post-to-pipeline” scorecard and a weekly 10X Audit that keeps…
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Raise Prices Without Losing Customers
Inflation and cost creep are squeezing margins, but many founders under 1M hesitate to raise prices or do it randomly. In this episode, Dr. Shena shows you how to design pricing with discipline, measure the impact on conversions and fulfillment, and communicate value with clarity instead of…
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AI Hiring Tools: Are Your Algorithms Quietly Breaking the Law?
AI hiring tools promise speed, efficiency, and “objective” decision‑making—but automation does not erase discrimination. If your small business or startup uses software to rank resumes, filter applications, score interviews, or predict “fit,” you may be relying on an algorithm you’ve never…
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AI Stack, Cash Flow Stack
Small businesses are racing to bolt AI onto shaky foundations while still battling cash flow pressure and rising costs. In this episode, Dr. Shena walks founders under 1M through a “minimum viable AI stack” that measures revenue, pipeline, and fulfillment instead of adding more noise. You’ll…
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What gets measured multiplies.
Growth without measurement is optimism disguised as strategy. Many founders believe they are scaling because revenue is moving, but without structured review cycles and defined performance indicators, expansion becomes unpredictable. In this episode of 10X Applied, Dr. Shena Dixon Mason—attorney,...
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Scheduled strategy builds scale.
Founders rarely fail due to lack of ambition. They fail due to reactive time allocation. Without disciplined calendar architecture, strategic work is consumed by operational urgency. In this episode, Dr. Mason explains how CEO-level scheduling determines revenue trajectory. Drawing from…
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Precision prevents burnout-driven loss.
Rapid revenue growth often reveals leadership blind spots that were previously manageable at smaller scale. When expectations are implied rather than documented and workload increases without structural redesign, disengagement rises and turnover follows. In this episode, Dr. Mason integrates...
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Redesign before you automate.
In 2026, sustainable competitive advantage does not belong to companies that merely “use AI.” It belongs to companies redesigned around operational clarity before automation is deployed. In this episode of 10X Applied, Dr. Mason examines the difference between AI tool dabblers and AI-native...
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Intensity needs intelligent infrastructure
Ambition is not the problem. Structure is. Many entrepreneurs attempt to “10X” revenue by stacking offers, hiring quickly, and adding tools—without building operational clarity. In this episode of 10X Applied, Dr. Shena Dixon Mason breaks down why intensity without infrastructure leads to…
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Indecision is a decision too
You’re sitting on hiring decisions, pricing changes, and new offers—not because you lack information, but because you’re afraid to be wrong. In this episode of 10X Applied, Dr. Shena—America’s favorite attorney, revenue strategist, and Senior 10X Performance Coach—shows why hesitation is one of…
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Nice culture, zero business results
You’ve built a “family” at work—but somehow you’re the only one losing sleep over clients, cash flow, and growth. In this episode of 10X Applied, Dr. Shena—America’s favorite attorney, revenue strategist, and Senior 10X Performance Coach—cuts through the myth that being a “nice” leader means...
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Your calendar is killing strategy
Your days are slammed with calls, client work, and “quick” meetings—but almost none of that time is spent building the business you say you want. In this episode of 10X Applied, Dr. Shena—America’s favorite attorney, revenue strategist, and Senior 10X Performance Coach—shows you how to take your...
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You are the business bottleneck
You’re the smartest person in the room—so everything still runs through you. In this episode of 10X Applied, Dr. Shena—America’s favorite attorney, revenue strategist, and Senior 10X Performance Coach—shows how your need to control everything is quietly capping your revenue, your team’s growth…
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Coaches: practice what you preach!
This episode is for the owner who's drowning in tactical work—emails, meetings, admin, firefighting—while the actual leadership and strategy that moves the needle stays stuck in the "someday" pile. It cuts through the martyrdom myth and shows you how to audit your time, identify what only you can...
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Indecision is a decision too
This episode confronts the owner who's stuck in analysis paralysis, postponing every big decision because the stakes feel too high and the right choice isn't obvious. It pulls you out of that loop and shows you how to build a decision framework so you stop waiting for perfect information and…
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Nice culture, zero business results
This episode is for the owner whose kindness and flexibility have accidentally built a culture of mediocrity, where people show up but don't perform, and accountability feels like a four-letter word. It zeros in on the tension between being a good human and being a real leader, then shows you how...
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Gut feel is not strategy
This episode speaks to the owner who's been flying blind, making big decisions based on gut feel and competitor-watching instead of looking at their own numbers. It cuts through the noise and walks you through the reality that you can't fix what you don't measure, then shows you how to pick the...
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No business, just a job
This episode pulls back the curtain on the hard truth that most small-business owners don't actually have a business—they have a job with tax complications. It forces you to sit with the reality that if you walked away tomorrow, there'd be nothing left of value to sell, and walks you through a...
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Marketing spend with zero measurement
This episode is for the owner who's bleeding money on ads, tools, and marketing channels without any idea whether they're working or just making them feel productive. It taps into that sinking feeling when you realize your "growth strategy" is really a collection of hopeful guesses, then walks…
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Are you are the business bottleneck?
This episode speaks to the owner whose success feels fragile because it all depends on them personally hustling, networking, and closing every deal—and the moment they step back, the pipeline evaporates. It exposes the trap of being a great salesperson without being a great business builder, then...
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Hours sold, wealth not built
This episode is for the solopreneur or service owner who's crushing it one-to-one but secretly knows they're leaving millions on the table by trading hours for dollars every single day. It grabs that frustration of being "busy but not building wealth," then shows you how to identify what you know...
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Wrong clients, right out the door
This episode hits straight at the owner who's been so busy chasing revenue that they've ended up with a client roster full of people who drain more energy and time than they generate in profit. It zeros in on that sick realization that your "growth" is actually a collection of problem clients…
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Contractor today, lawsuit tomorrow
This episode is for the owner who thinks they're being savvy by calling their full-time worker a "contractor" to dodge payroll taxes—spoiler alert: you're not being clever, you're storing a legal and financial landmine. It zeros in on that moment when you realize the IRS has clearer rules than…
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Debt: tool or ticking bomb?
This episode grabs the owner who’s been quietly swiping their way through “just one more month,” using credit as a crutch instead of a 10X tool. It leans into that sinking feeling when you realize your cards are funding confusion, not proven offers, and walks you through a simple audit to…
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Every seat must build wealth
This episode goes straight at the moment every solo and small-business owner dreads: realizing you’re the only one truly building wealth while payroll quietly drains the very future you’re working for. It taps into that mix of resentment and responsibility you feel when you’re funding checks for...
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ABOUT THIS SHOW
Hosted by Grant Cardone’s Top Global Senior Performance Coach, Dr. Shena Dixon Mason, Esq., 10X Applied breaks down the 10X mindset with elite strategies and insights for achieving exponential growth in life and business. Visit www.AudioBookSchool.com to learn about the depth of experience and expertise that Shena delivers to you.
HOSTED BY
Dr. Shena Dixon Mason, Esq.
CATEGORIES
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Frequently Asked Questions
How many episodes does 10X Applied have?
10X Applied currently has 82 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is 10X Applied about?
Hosted by Grant Cardone’s Top Global Senior Performance Coach, Dr. Shena Dixon Mason, Esq., 10X Applied breaks down the 10X mindset with elite strategies and insights for achieving exponential growth in life and business. Visit www.AudioBookSchool.com to learn about the depth of experience and...
How often does 10X Applied release new episodes?
10X Applied has 82 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to 10X Applied?
You can listen to 10X Applied on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts 10X Applied?
10X Applied is created and hosted by Dr. Shena Dixon Mason, Esq..
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