Marketing Steps That Are Wasting Your Time | Julie Leffler | CEO & Founder of Big Hype Marketing

Julie Leffler is a marketing strategist who helps mission-driven brands cut through the noise and connect with their audience. In this episode, she and Kara talk about the most common marketing mistakes growing businesses make, how to measure what actually matters, and the tools that help purpose-led leaders make smart decisions without burnout. Whether you're a solopreneur or scaling a team, this conversation brings clarity to marketing strategy, content planning, and visibility. (00:00:04) - Understanding Your Brand Identity (00:00:51) - Julie Leffler's Journey in Marketing (00:01:20) - Common Marketing Pitfalls (00:08:00) - The Importance of Effective Messaging (00:11:29) - Building Genuine Connections (00:47:30) - The Power of Women Supporting Women The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy, features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices