Marketing Strategy Before Tactics with Up to Eleven Marketing

In this episode of Dose of Social, hosts Lindsay Mauch and Kayla Perlstein welcome Len Silverman and Bob Harms of Up to 11 Marketing. With decades of experience in advertising, branding, and leadership, Len and Bob share how their strategic-first approach helps service-based businesses grow sustainably, especially for entrepreneurs feeling stuck or overwhelmed.Here’s what we’re diving into:The importance of defining and interviewing your ideal customer before launching marketing effortsWhy strategy must come before tactics, what misfires (like unexpected rebrands) can teach usThe power of brand positioning and competitive analysis to carve out a unique market laneThe biggest marketing misconceptions: DIY tools don’t mean strategy; marketing and sales are different beastsWhy operational readiness matters when scaling and how not being prepared can backfireConnect with Len & BobWebsite: https://uptoelevenmarketing.com/LinkedIn: Up to 11 MarketingBob Harms: https://www.linkedin.com/in/robert-harms-uptoelevenmarketing/Len Silverman: https://www.linkedin.com/in/up-to-eleven-len/ Connect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website