Marketing That Matters: Truth, Trust, and Consistency - Ep. 18 Part 1

In today’s episode Kerry Bass and Peggy ONeal introduce Paige Arnof-Fenn as the featured guest, highlighting her background as the founder and CEO of a global branding and marketing firm, her education, and her experience working with major brands and startups.Paige discusses how marketing has changed over the years, particularly the shift away from heavy reliance on market research and the rise of new digital and social media tools. She emphasizes the importance of authenticity and connecting with customers emotionally through storytelling.She also advises on how to stay on top of the constantly evolving marketing landscape, recommending focusing on a few key influencers and thought leaders rather than trying to be everywhere. She emphasizes the importance of being authentic and consistent in one’s marketing approach.Contact Paige at:[email protected] Kerry and Peggy at:Kerry:linkedin.com/in/kerrylbasshttps://makingitreality.com/ Peggy:linkedin.com/in/peggyonealhttps://www.peggy-oneal.com/Leave us a comment and share this episode with your network!