Marketing That Matters: Truth, Trust, and Consistency - Ep. 18 Part 2

Welcome to Leadership Luminaries Lounge™ Podcast with Kerry L. Bass, Peggy Neal and Our Luminary Guest: Paige Arnof-Fenn.In today’s episode Kerry Bass and Peggy ONeal continue the talking with Paige Arnof-Fenn, Paige shares a story about a difficult client who lacked integrity, and how she ultimately decided to fire the client to maintain the firms values and culture. She discusses the importance of a leaders personal brand and integrity aligning with the companys brand.Paige Arnof-Fenn is the founder & CEO of global branding and digital marketing firm Mavens & Moguls based in Cambridge, MA.  Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non-profit organizations.  She graduated from Stanford University and Harvard Business School.  Paige serves on several Boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes. Contact Paige at:[email protected] Kerry and Peggy at:Kerry:linkedin.com/in/kerrylbasshttps://makingitreality.com/ Peggy:linkedin.com/in/peggyonealhttps://www.peggy-oneal.com/Leave us a comment, and share this episode with your network!