Marketing: The Center of Corporate Strategy, with Rebecca Biestman

from B2B Growth · host Sweet Fish

In this episode, Benji talks to Rebecca Biestman, CMO at Reputation.We discuss:Why we need a language shift in B2B around "brand"How to bring up company positioning to the C-suiteWhen to start prioritizing brand in your organization

Episode metadata supplied by the publisher feed · Published Jun 7, 2022

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Marketing: The Center of Corporate Strategy, with Rebecca Biestman

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