Marketing the FIFA Women's World Cup with Kim Anderson

Australia and New Zealand have successfully secured the bid to bring the FIFA Women's World Cup down under in 2023 and will become the first two nations to co-host the global sporting tournament. Winning the bid was no easy feat, and that was only the first step. So, to take us through what actually goes into marketing a global event, I chat with Kim Anderson, Head of Marketing for the FIFA Women's World Cup AU/NZ, as my guest today.  Kim is a global marketer, having worked in New York, London, Auckland and Sydney, with 20 years of experience in a variety of marketing roles. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.    Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.   Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/   Connect with Kim Anderson and the 2023 FIFA Women's World Cup: https://www.linkedin.com/in/kimanderson4/ https://www.instagram.com/fifawomensworldcup   Free resources: Panel discussion: Campaigns for Social Impact