Marketing The Moon

In this Marketing Over Coffee: A special conversation with David Meerman Scott co-author of Marketing the Moon Direct Link to File Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee The greatest content marketing case study of all time: Marketing The Moon Collier's Magazines, Werner Von Braun and Walt Disney! Wally Schirra went full spectrum to "last, low-priority test objective" to providing color commentary next to Cronkite during moon walk. Brands helping to educate the press and public PR Materials and Press Kits from the Apollo Program Cronkite as the lead, Huntley and Brinkley busy with other things Wayne Harrinson of KMHT radio coverage Marketing the Moon: The Movie NASA had 140 on PR, the majority was done by corporate partners. Contrary to popular belief Tang was out before the space program The political trade off - TV knew that if funding kept rolling it would be "The most spectacular television shows anyone had ever seen". Kennedy made the trade off, as much projecting a positive image of the US as it was science and exploration" Sad irony of huge increase in picture quality as coverage dropped off. For Apollo 16 NASA lined it up for prime time, this actually made it worse. Images of earth from space as the greatest legacy of the Apollo program   Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.