Marketing Through a Downturn - John Jantsch: Contractor Evolution

To learn more about Breakthrough Academy, click here: https://trybta.com/PCA181 To learn more about Duct Tape Marketing, click here: https://ducttapemarketing.com/ If you’ve ever cut your marketing budget when times were tough, this one’s for you. When you find yourself in the middle of a downturn, leadflow turning to a trickle, customer decision-making slowing to a crawl…something's gotta give. And if your marketing budget is just an expense you pay because you think you should, it’s a pretty easy decision. Cut the deadweight. But according to today’s guest John Jantsch, that might be the wrong approach. John is the author of Duct Tape Marketing, The Ultimate Marketing Machine, The Self-Reliant Entrepreneur, and more. And today, we’re talking about how to adapt your marketing strategy for economic headwinds. The market around you may be slowing down, but that doesn’t mean your business—or your marketing—has to. Episode highlights: Hear Duct Tape Marketing author John Jantsch’s thoughts on how to invest your marketing budget during an economic downturn. Learn the difference between leading with marketing strategy vs. leading with marketing tactics and why getting this wrong is a costly mistake. Get tips on finding and working with the right third party when it comes to outsourcing your marketing. 00:00 - Intro 01:14 - About Duct Tape Marketing 03:25 - Why strategy before tactics? 05:35 - John's approach to marketing strategy 11:08 - Marketing strategy for economic downturns 17:56 - Why are so many "jokers" in the marketing space? 20:14 - Adapting your marketing strategy for a downturn 31:52 - Adapting your advertising strategy for a downturn 34:31 - How to maintain customer loyalty in a downturn 39:15 - The marketer's mindset 46:28 - Advice for working with 3rd parties Subscribe to Breakthrough Academy to never miss a video! 👇 http://bit.ly/youtubebta Interested in working with us? Let's chat: https://trybta.com/welcome Join our Facebook Group:    / contractorroundtable   Connect with us on Social Media: Facebook:    / thebreakthroughacademy   Instagram:    / btacademy   LinkedIn:    / 10175179   Email: [email protected] Phone: 1-800-875-1704 #BTA #BreakthroughAcademy #BuildingSuccess Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/contractor-evolution PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/