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Marketing to Gen Z: What do Gen Z consumers want from brands? episode artwork

EPISODE · Apr 17, 2023 · 30 MIN

Marketing to Gen Z: What do Gen Z consumers want from brands?

from Mintel Little Conversation

Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our research on Gen Z here and buy a report today. Read our latest blog on Gen Z to find out more.Host:Andrew McDougall, Director, Mintel Beauty & Personal Care.Guests:Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.Jonny Forsyth, Director, Mintel Food & Drink.

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Marketing to Gen Z: What do Gen Z consumers want from brands?

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How long is this episode of Mintel Little Conversation?

This episode is 30 minutes long.

When was this Mintel Little Conversation episode published?

This episode was published on April 17, 2023.

What is this episode about?

Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do...

Can I download this Mintel Little Conversation episode?

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