EPISODE · Nov 18, 2025 · 27 MIN
Marketing to The Government Part 2: Turn Your Value Proposition Into Contract Wins
from Winning Government Contracts · host Rick Porterfield
The federal government spends $10 billion monthly with small businesses. Learn how to position your company to win your share through strategic marketing and relationship-building.What You'll Learn:Craft a value proposition that makes agencies choose you over competitorsBuild agency relationships without or annoying themUse GAO and IG reports to find problems you can solveMake smart bid/no-bid decisions that protect your win rateLeverage mentor-protégé agreements for instant credibilityBottom Line: Marketing to the government isn't about having a website—it's about demonstrating trust, capability, and value in ways that matter to procurement officers.Resources: Beta.SAM.gov | GAO Reports | Questions: [email protected], subscribe, and leave a five-star review to help more contractors find the show!Ready to stop guessing? Grab Writing Proposals for Government Contracts at winninggovernmentcontracts.com
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The federal government spends $10 billion monthly with small businesses. Learn how to position your company to win your share through strategic marketing and relationship-building. What You'll Learn: Craft a value proposition that makes agencies choose you over competitorsBuild agency relationships without or annoying themUse GAO and IG reports to find problems you can solveMake smart bid/no-bid decisions that protect your win rateLeverage mentor-protégé agreements for instant credibilityBott...
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Marketing to The Government Part 2: Turn Your Value Proposition Into Contract Wins
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