Winning Government Contracts

PODCAST · business

Winning Government Contracts

The government is the world's largest buyer — and the #1 growth opportunity for small businesses. But most firms struggle to understand the marketplace, write winning proposals, or get small business certifications that unlock set-aside contracts.That's where this podcast comes in.For over 20 years, I've helped hundreds of small businesses win billions of dollars in government contracts — especially minority-owned businesses (MBE), woman-owned businesses (WBE), veteran-owned businesses (VOSB), and 8(a) firms.I break down federal contracting and selling to the government into practical, actionable steps you can implement immediately.Every episode, you'll learn how to:Find contracts your company can actually winWrite proposals contracting officers approveGet certified as 8(a), MBE, WBE, or VOSB—without the co

  1. 19

    The AI Proposal Method That Actually Wins Contract Awards (Pt 3)

    You know AI isn’t the problem — how you use it is. You already know that neutral proposals lose and evaluators score results, not intentions. Now you need the method. The steps that take an opportunity from blank page to high scoring proposal. And how to use AI as a tool to make it happen, to help you stop losing bids that you should be winning. In this final episode of a 3 part series — we walk through the 9-step AI proposal method. The same method used to win major contracts.  Same AI tools as everyone else. Different method. Different outcomes. In this episode:The four things you must know before you write a single wordAll 9 steps to proposal writing, whether you use AI or not. Why the first 6 steps happen before you write anythingThe simple evaluation loop and why skipping it loses bidsExactly where AI fits at every step Proposal Prompt Pack — $197 (Instant Download): 15 copy and paste AI prompts that build the proposal strategy, draft the proposal and evaluate it, and score your proposal before the evaluator does. Works with ChatGPT, Claude, Gemini — any AI tool you already use. Click here to get it now The Book — A Field Guide to Winning Proposals with AI: Nine steps. Each produces a deliverable that feeds into the next step. A complete method — from RFP to a proposal that scores. Click here to get it on AmazonMore resources: winninggovernmentcontracts.comStop writing neutral proposals that lose to companies that know how to score.

  2. 18

    Why AI Generated Proposals Score Neutral — How to Fix It (Part 2)

    Your proposal sounds professional. It covers every requirement. It reads like a proposal should. And it’s losing to companies with the same experience, qualifications, and past performance as yours. The reason isn’t your writing. You’re losing because you’re neutral.  In this episode, we break down what neutral means in proposal scoring, what it takes to earn a strength instead, and the hidden risk that’s lowering your scores even when everything looks solid. Rick Porterfield has 40+ years in government contracting — managing and writing proposals, winning many, losing some he should have won, and figuring out why good proposals still lose. He’s helped clients win a nationwide contracts, positions on major federal vehicles including GWACs, and improve scoring outcomes across multiple competitive bids. In this episode:What “neutral” means in proposal scoring — and why it losesThe three things every paragraph must do to score well Why proposal evaluators are risk-averse — and how to use that to your advantageThree specific risk signals that lower your score on every bidThe one test to apply to every paragraph before it goes in the proposalWhy rewriting usually doesn’t improve your scoreWhere AI fits into all of thisResources:FREE Go/No-Go AI Tool:  Know whether to bid or walk away before you write a word. This free AI tool evaluates any opportunity in minutes and flags contracts you won't win, and the ones you can win! Click her for free download.  Proposal Prompt Pack — $197 (Instant Download): 15 copy and paste prompts that build the proposal strategy, draft the proposal and evaluate it, and score your proposal before the evaluator does. Works with ChatGPT, Claude, Gemini — any AI tool you already use. Click here to get it now The Book — A Field Guide to Winning Proposals with AI: Nine steps. Each produces a deliverable that feeds into the next step. A complete method — from RFP to a proposal that scores. Click here to get it on AmazonMore resources: winninggovernmentcontracts.comIf you don’t act: Companies that keep producing neutral proposals will keep losing to companies that know how to score.  Don’t be the wallflower. Get on the dance floor!

  3. 17

    Why AI Is Failing Your Proposals — And What to Do About It (Part 1)

    If you’re using AI to write proposals and still not winning — this episode is for you. You will find out how to use AI to win, not just write. The problem isn’t your AI tool. It isn’t your writing team. It isn’t the competition. It’s that AI is producing proposals that look good, sound right, cover all the requirements — but score neutral. And neutral doesn’t win awards. In this episode, Rick Porterfield — 40+ years in government contracting, helping clients win billions in federal work — breaks down the disconnect that’s costing you contracts you should be winning. And what to do about it. In this episode:Why AI-generated proposal content scores neutral — and why neutral losesWhat government evaluators are actually doing when they read your proposal (it’s not what you think)The constraints that force evaluators to justify every score in writing — and how that affects your writingWhy your technical proposal is evaluated — and what that means for how you structure itThe difference between writing a proposal and building a scoring argumentWhy AI fails without a method — and what the method actually does The Book: A Field Guide to Winning Proposals with AI by Rick PorterfieldNine steps. Each step produces a deliverable. Each deliverable feeds the next one. By the end, you don’t have a proposal that actually scores high. Built on your experience and qualifications, and aligned to what the evaluators are actually looking for.Click here to get the Book on Amazon Available as Kindle eBook. Paperback coming soon. Click here to get my AI proposal writing prompt pack. A copy and paste Word doc that works with all AI tools (ChatGPT, Claude, Gemini, etc.)   

  4. 16

    Marketing to The Government Part 2: Turn Your Value Proposition Into Contract Wins

    The federal government spends $10 billion monthly with small businesses. Learn how to position your company to win your share through strategic marketing and relationship-building.What You'll Learn:Craft a value proposition that makes agencies choose you over competitorsBuild agency relationships without or annoying themUse GAO and IG reports to find problems you can solveMake smart bid/no-bid decisions that protect your win rateLeverage mentor-protégé agreements for instant credibilityBottom Line: Marketing to the government isn't about having a website—it's about demonstrating trust, capability, and value in ways that matter to procurement officers.Resources: Beta.SAM.gov | GAO Reports | Questions: [email protected], subscribe, and leave a five-star review to help more contractors find the show!Ready to stop guessing? Grab Writing Proposals for Government Contracts at winninggovernmentcontracts.com  

  5. 15

    Marketing To The Government Part 1: How to Find Government Customers

    You're trying to win government contracts, but you're flying blind. You don't know which agencies buy what you sell, where they're buying, or who's winning the work you could be doing. The federal government spends $500+ billion annually. They're already buying what you sell—you just need to know where to look. In this episode, I'll show you the exact 5 research tools I've used for 40+ years to identify high-probability government customers—the same process that's helped small businesses win millions in federal contracts. You'll Learn: • Which agencies are already buying what you sell How to see past contracts: who bought what, when, for how much The 5 most powerful (free) market research tools Why research beats networking as your first stepThe Bottom Line: When you know who your customers are and where they buy, you stop guessing and start winning.Next year, the government will spend $127 billion with small businesses. Will they spend it with you? Ready to stop guessing? Grab Writing Proposals for Government Contracts at winninggovernmentcontracts.com Questions: [email protected]

  6. 14

    Qualifications for Small Business Certifications

    Thinking about getting certified as a minority-owned, woman-owned, veteran-owned, or HUBZone business? In this episode, learn the core qualifications you need to know before you apply. Whether you're eyeing federal or state-level program certifications, this episode lays out the essentials in a clear, no-nonsense way.What “small business” really meansWhy ownership and control matter — and what can trip you upThe role of licenses, income, and decision-makingSpecial rules for citizenship vs. green card holdersQuick intro to HUBZone requirementsRick also shares a quick preview of upcoming deep dives into each certification and invites your questions to help guide future episodes.👍 Like, share, and hit Subscribe to stay ahead of the competition.Check out our books on Amazon - click the title below.The Sole Source Advantage: How Small Businesses Can Bypass Competition to Win Federal ContractsWriting Proposals for Government Contracts: Strategies for Small and Medium Businesses

  7. 13

    From $0 to $1M in Two Months: A Story of Government Contracting Success

    🎧 Episode Summary: What if you could turn a struggling business into a $1M success in just 60 days? That’s exactly what Chuck did—with no special certifications and a limited budget. In this episode, find out the step-by-step process that helped Chuck land over $1M in government contracts in just two months. From finding the right opportunities on SAM.gov to writing proposals that win, this story is packed with insights you can apply to your own business today. 💡 What You’ll Learn:How Chuck went from $0 to $1M in 60 daysHow to search SAM.gov for real, winnable opportunitiesHow to filter out bad bids and wired contractsA simple proposal formatting trick that boosts your chancesWhy taking smart action is better than waiting for the perfect moment 🔗 Resources & Links:➡️ Visit: www.WinningGovernmentContracts.com  📬 Check out our books on Amazon:The Sole Source AdvantageWriting Proposals for Government Contracts📣 Support the Show:✅ Subscribe, leave a 5-star review, and share with business owners who want to win.🔥 Quote of the Episode:“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” — Colin Powell

  8. 12

    Are You Even in the Game? What It Takes to Qualify for Small Business Certifications

    🎧 Episode Summary:Just listening won’t land you contracts—action does. In this episode, Rick challenges you to step up and stop waiting. Want to grow your business? The #1 way to do it is by making the U.S. Government your customer.Small business certifications like 8(a), WOSB, SDVOSB, and HUBZone open doors to powerful contracting opportunities. But do you qualify?Rick breaks down the common qualifications, including ownership, control, net worth limits, citizenship, and more. He also clears up common misconceptions and gives practical tips for checking your eligibility today.💡 What You’ll Learn:Why certified small businesses are 9x more likely to hit $1M in revenueWhat “small business” really means by SBA standardsOwnership, control, and citizenship requirementsNet worth limits—and what doesn’t count against themHow to check if you're in a HUBZoneWhy action beats perfection—every time🔗 Resources & Links:➡️ Visit: www.WinningGovernmentContracts.com 📬 Check out our books on Amazon Click below: The Sole Source AdvantageWriting Proposals for Government Contracts📣 Support the Show:✅ Subscribe, leave a 5-star review, and share with other business owners ready to grow.🔥 Quote of the Episode:“It is not the critic who counts… The credit belongs to the man who is actually in the arena… who strives valiantly… who spends himself in a worthy cause.” — Theodore Roosevelt

  9. 11

    Introduction to Certifications

    This is an old episode that I am re-posting.  (An oldie but goodie you might say).  A lot of people have questions about certifications - how they benefit you, how you qualify etc.  One of the best ways I have seen in my 40 plus years as a consultant, to accelerate your growth in the government market, ios to get a certification and know how to leverage it. This podcast helps you with that.For more help, check out my new book on Amazon, The Sole Source Advantage: How Small Businesses Can Bypass Competition to Win Federal ContractsVisit our website for more info or help - Winning Government Contracts

  10. 10

    Which Certification is Best for Me?

     Visit www.winninggovernmentcontracts.com for more info and help with proposals and certifications. Choosing the right certification is a key to success in winning government contracts!  In this episode, find out:How to choose the best certification for your business?What to do if you don't qualify for a certification?Plus, answers to listener submitted questions.As always, you get much more including inspiration for targeting the government market.  So listen and act on what you are hearing.  Please like, subscribe, leave a five star review, and send your questions to me at [email protected].  Visit my website at www.winninggovernmentcontracts.com.

  11. 9

    The Three Step Roadmap to Winning Government Contracts

     Visit www.winninggovernmentcontracts.com for more info and help with proposals and certifications. "What is the best approach, in sequence to get started with winning government contracts?"  That's a great question and there is a three step road map that I take clients through that takes them from having never done work with the Government to success in the Government market.  In this podcast episode, I will share this road map with you, and you can use it to win in the Government market. Visit my website at www.winninggovernmentcontracts.com - use the links there to call me.

  12. 8

    What are Certifications? How can they help my Business?

    Visit www.winninggovernmentcontracts.com for more info and help with proposals and certifications.Small Business Certifications are keys that open doors to winning government contracts.  Many people don't understand what certifications are, or how they can benefit them in business.  Find out in this episode!  As always, there will be practical advice, tips for success, and motivation.  Listen and be inspired to pursue Winning Government ContractsWe will cover -What is certification?How can certification benefit your business?Tips for leveraging certifications to win contracts.Can you succeed if you don't have a certification?A brief overview of the various types of certifications.Thanks for listening.  Please subscribe and share and leave a five star review!.

  13. 7

    "Why do Business with the Government?" Revisited

    The Government market presents the best opportunity for small business growth.  Learn why in this podcast. 1. Why Government Contracts Are Your Path to Success Statistics reveal a 48% chance of hitting $1 million in annual sales Real-world success stories: From $150K to $33M and beyond The government market advantage: Reliable payments, preference programs, and more2. Debunking the Myths: Why Many Shy Away from Government Contracts Fear of the unfamiliar Reluctance to learn new systems How to overcome these mental barriers3. The Numbers Don't Lie: Government as the Ultimate Client $562 billion spent annually - world's largest customer Level playing field with open solicitations Prompt payments and preference programs for small businessesJoin us as we unlock the secrets to building wealth through government contracts and learn why this often-overlooked market could be your ticket to becoming a millionaire!For help writing proposals or with getting certified, visit winninggovernmentcontracts.com.

  14. 6

    Proposal Writing 3: Executive Summary and Technical Approach

    In this episode, we dive deep into writing two crucial sections of your government contract proposal – The Executive Summary and Technical Approach. 1. Executive SummaryKey components: Tips for addressing agency needs Highlighting key benefits 2. Technical Approach Detailed plan development Addressing RFP requirements Proposing innovative solutions Review and editing process When writing a government contract proposal, focus on these key elements: craft a brief, powerful executive summary; align your solution with agency needs; mirror RFP language in your technical approach; innovate to stand out; and meticulously review your work. These steps will significantly boost your proposal's effectiveness and competitiveness. Check out my new book on Amazon – just click the title: "Writing Proposals For Government Contracts: Strategies for Small and Medium Businesses" by Rick Porterfield

  15. 5

    Proposal Writing Part 2: Getting Started (and Beyond)

    Writing government proposals can be intimidating, but with the a common sense, structured approach, you can do it! This episode breaks down the initial steps of proposal writing, offering practical strategies to overcome writer's block and start crafting a winning proposal. Break it down: Learn how to approach proposal writing in manageable steps Free writing technique: A method to overcome writer's block and generate ideas Key sections decoded: Master the Executive Summary, Technical Approach, and Past Performance From draft to polish: Tips for reviewing, editing, and perfecting your proposal Key Points:Create an outline based on the RFP structureUse free writing to get your ideas flowingCraft a compelling Executive SummaryDevelop a detailed Technical ApproachShowcase your track record in the Past Performance sectionReview and edit your proposal thoroughlyConduct a final compliance check Resources:For proposal writing assistance and certification help, visit winninggovernmentcontracts.comFor proposal templates and samples, visit proposalandcertificationsamples.comEmail [email protected] for more infoCheck out my new book on Amazon – just click the title: "Writing Proposals For Government Contracts: Strategies for Small and Medium Businesses" by Rick Porterfield 

  16. 4

    Proposal Writing Part 1: The Basics

    Writing government proposals is challenging, but it's essential for winning contracts. This podcast series demystifies the process. We'll cover strategies to help you tackle RFPs effectively and improve your proposal writing skills. Let's get started on your path to writing winning proposals.Crack the RFP code: Learn to dissect and understand government RFPsMaster the art of proposal writing: A step-by-step approach that takes eliminates guesswork Beyond the proposal: Strategies for building relationships, and market research that give you an edgeTurn proposal writing into a superpower!Resources: For proposal writing assistance and certification help, visit winninggovernmentcontracts.com For proposal templates and samples, visit proposalandcertificationsamples.com Email [email protected] for more infoCheck out my new book on Amazon – just click the title: "Writing Proposals For Government Contracts: Strategies for Small and Medium Businesses" by Rick Porterfield 

  17. 3

    Mastering Capture Management for Government Contracts

    Capture Management is a foundational business practice that is as close to a prerequisite to success as you can get. Key Points:Capture Management is crucial for winning government contracts, involving market research, strategic planning, and proposal developmentThe seven key components of Capture Management are: Market Research, Capture Planning, Positioning and Strategy Development, Teaming and Partnerships, Proposal Development, Review and Refinement, and Submission and Follow-UpEffective Capture Management can significantly increase your win rates and accelerate business growth, profits, and success.Resources:For more information, proposal  writing assistance, and certification assistance visit winninggovernmentcontracts.comProposal templates and samples visit proposalandcertificationsamples.comCheck out my new book on Amazon – just click the title: "Writing Proposals For Government Contracts: Strategies for Small and Medium Businesses" by Rick Porterfield 

  18. 2

    Why do Business with the Government?

    Why bother doing business with the Government?  It's a foundational question.  Surely the red tape isn't worth it.  Or is it?  Find out in this episode. Key Points:Statistics show that targeting the government market dramatically increases a business's chances of hitting $1 million in annual salesGovernment contracts offer stability, predictable revenue, and opportunities for growth The government is the largest customer in the world, spending over $600 billion per year on contractsPrograms for small, minority, and woman owned businesses level the playing field.Learn seven steps to get started in government contracting, including market research, registration, and developing a capability statementResources:• For help writing proposals, getting certifications, and more, visit winninggovernmentcontracts.com• Are you a do it yourselfer?  We've got you covered.  Visit proposalandcertificationsamples.comCheck out my new book on Amazon – just click the title: "Writing Proposals For Government Contracts: Strategies for Small and Medium Businesses" by Rick Porterfield 

  19. 1

    Uderstanding RFPs

    Mastering Government RFPsEver felt intimidated by government contracts? In this episode, I break down Request for Proposals (RFPs) into actionable steps that you can follow. Whether you're a seasoned contractor or just starting out, you'll discover insider tips to give your proposals a competitive edge.Key concepts:The anatomy of an RFP: What to look for and how to analyze it effectivelyPitfalls to avoid when responding to government RFPsStrategies to make your proposal stand out from the competitionThe power of storytelling in proposal writingPractical tools and resources to jumpstart your proposal processPlus, get motivated to help you jump in and get started writing proposals.  Check out my new book on Amazon – just click the title: "Writing Proposals For Government Contracts: Strategies for Small and Medium Businesses" by Rick Porterfield 

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ABOUT THIS SHOW

The government is the world's largest buyer — and the #1 growth opportunity for small businesses. But most firms struggle to understand the marketplace, write winning proposals, or get small business certifications that unlock set-aside contracts.That's where this podcast comes in.For over 20 years, I've helped hundreds of small businesses win billions of dollars in government contracts — especially minority-owned businesses (MBE), woman-owned businesses (WBE), veteran-owned businesses (VOSB), and 8(a) firms.I break down federal contracting and selling to the government into practical, actionable steps you can implement immediately.Every episode, you'll learn how to:Find contracts your company can actually winWrite proposals contracting officers approveGet certified as 8(a), MBE, WBE, or VOSB—without the co

HOSTED BY

Rick Porterfield

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