Marketing to Women - Pioneering the Way

Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group, a consultancy specializing in marketing to women and helping companies hire, retain more female employees. Gerry was the first author to publish a book on the women's market subject  way back in 1994. At Advisory Link, Gerry helps companies work better with undeserved markets by increasing their communications, marketing and sale to women.