EPISODE · Jun 3, 2008 · 38 MIN
Marketing Twenty Something Women
from Purse Strings · host WMR.FM
Unilever Senior Marketing Communications Manager Stacie Bright takes us behind Doves latest venture Dove Go Fresh, and the Fresh Takes mulimedia campaign featuring singer Alicia Keys, aimed at twenty something women, plus we look back at how Dove turned the advertising world on its head with The Dove Campaign for Real Beauty
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Marketing Twenty Something Women
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