Marketing Without Borders With Lara Schmoisman

Marketing Without Borders With Lara Schmoisman In this engaging conversation, Mike and Lara Schmoisman explore Lara's multifaceted career journey from a teen radio host to a networking powerhouse and CEO of The DARL. They discuss the evolution of marketing in the digital age, the importance of adaptability in business strategies, and the nuances of networking across different regions. Lara shares insights into her skincare brand, Infuse Skin, and emphasizes the importance of understanding consumer behavior and building meaningful connections. The discussion also touches on the future of the beauty and wellness industry, highlighting the need for brands to be performance-driven and consumer-focused.About the Guesthttps://www.linkedin.com/in/laraschmoisman/https://infuse-skin.com/https://www.linkedin.com/newsletters/unpopular-opinions-6915344057930059777/Chapters08:59 Transition to Digital and Early Challenges10:52 The Concept of the Non-Agency Agency16:28 Lessons Learned and Client Relationships18:13 Networking Insights and Podcasting Experience20:49 The Curiosity Behind Coffee Number Five23:01 Navigating Technology in Business27:48 Balancing Commitments and Community Involvement30:44 The Art of Storytelling in Marketing35:09 Launching Infuse Skin: A Personal Journey42:08 Future Trends in Beauty and WellnessKeywordspodcasting, networking, marketing, digital transformation, entrepreneurship, skincare, influencer marketing, business strategy, technology, consumer behavior