[Marketing Your Attraction] Episode 29 -Experiential Marketing Experiences

Experiential Marketing Experiences are increasing in number and complexity. Some experimental marketing campaigns are nearly identical to attractions! We discuss the benefits and threats posed by this new form of campaign.A quick overview of the different ones that we have experienced:The Twilight Zone Pop-Up at The GroveSmallfootIT ExperienceReady Player OneGuinness Brewery TourKnott’s Scary Farm example of “#ScarySelfie” with C-K agencyRazer Tour - College campus and video game events. Use claw machine to encourage guests to share email and post on social media.Razer uses Future Publishing Events - https://www.futureplc.com/services/events/Could be a secondary source of income for an attraction to create experiential marketing experiences for companies. There are entire agencies that create events. Game of Thrones/Westworld Activations - https://www.giantspoon.com/Use of MarketingDecide your goal: Sales, in-person awareness, online exposureCosts/Location - Demographic, malls, festivals, community centers such as the beachIt must be high quality, represent clearly your experience (think of it as a free trial), and include a CTAHow do you prove the value?