Marketingcontrolling: Kennzahlen

from BWL- und Controllingstudium · host Prof. Dr. Jörn Littkemann

Prof. Dr. Littkemann stellt die gängigen Kennzahlen des Marketing- und Vertriebscontrollings vor und erläutert deren Einsatzmöglichkeiten und -grenzen in der Unternehmenspraxis!

Episode metadata supplied by the publisher feed · Published Feb 3, 2023

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Marketingcontrolling: Kennzahlen

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