PodParley PodParley
PodParley PodParley
Log in

Martech Trends and Predictions 2025 - Scott Brinker

Episode 159 of the Tech Marketing Trends podcast, hosted by Jakob Löwenbrand, titled "Martech Trends and Predictions 2025 - Scott Brinker" was published on February 12, 2025 and runs 31 minutes.

February 12, 2025 ·31m · Tech Marketing Trends

0:00 / 0:00

Summary

How is AI reshaping the martech landscape in 2025? In this week’s episode of Tech Marketing Trends, we welcome back Scott Brinker, VP of Platform Ecosystem at HubSpot and Editor at ChiefMartec. He shares insights from his Martech for 2025 Report, where AI’s rapid evolution is reshaping the industry faster than ever. In this episode, we discuss: The explosion of AI-driven martech – Over 3,000 new AI-native products have emerged in just 18 months, dramatically altering the competitive landscape. The rise of AI automation and AI agents – AI-powered agents are streamlining workflows, integrating systems, and even making autonomous decisions. Data as a competitive advantage – Companies with strong data infrastructure and AI integration will gain a significant edge. Startups versus industry giants – While startups drive innovation, major players like Adobe, Salesforce, HubSpot, and Microsoft are leading the charge in AI adoption. Tune in to explore how AI is transforming marketing, the key trends for 2025, and how marketers can stay ahead in an AI-powered world. Connect with Scott on LinkedIn: https://www.linkedin.com/in/sjbrinkerRead the Martech for 2025 Report on ChiefMartec: chiefmartec.com

Episode Description

How is AI reshaping the martech landscape in 2025?

In this week’s episode of Tech Marketing Trends, we welcome back Scott Brinker, VP of Platform Ecosystem at HubSpot and Editor at ChiefMartec. He shares insights from his Martech for 2025 Report, where AI’s rapid evolution is reshaping the industry faster than ever. In this episode, we discuss:

  • The explosion of AI-driven martech – Over 3,000 new AI-native products have emerged in just 18 months, dramatically altering the competitive landscape.
  • The rise of AI automation and AI agents – AI-powered agents are streamlining workflows, integrating systems, and even making autonomous decisions.
  • Data as a competitive advantage – Companies with strong data infrastructure and AI integration will gain a significant edge.
  • Startups versus industry giants – While startups drive innovation, major players like Adobe, Salesforce, HubSpot, and Microsoft are leading the charge in AI adoption.

Tune in to explore how AI is transforming marketing, the key trends for 2025, and how marketers can stay ahead in an AI-powered world.

Connect with Scott on LinkedIn: https://www.linkedin.com/in/sjbrinker Read the Martech for 2025 Report on ChiefMartec: chiefmartec.com

Share this episode

Similar Episodes

#119 SLG Case Breakdown: 8-figure-ARR, 6-stelliger Spend, Pipeline-Ziele verfehlt? Das ist die Lösung.

Apr 8, 2026 ·37m

#118 Wie Peec AI in 13 Monaten auf 7 Mio. € ARR gewachsen ist (mit Daniel Drabo)

Mar 25, 2026 ·44m

Case Breakdown: Wie dieses AI Hyperscaleup Paid zum Laufen bringt

Mar 18, 2026 ·32m

#116 Wie Fonio dieses Jahr auf €60M ARR wachsen will (mit Daniel Keinrath)

Mar 11, 2026 ·54m

#115 PLG Case Breakdown: Skalierbare Paid Social Engine für 100 Mio. € ARR Company

Mar 4, 2026 ·34m

#114 Vom erfolglosen SDR zum Top-Seller und 2 x Pleo Presidents Club Member (mit Jan Mundorf)

Feb 18, 2026 ·43m

Similar Podcasts

Der Revenue Marketing Realtalk Tim Rath Moin, Leute!In diesem Pod findet ihr Insights aus meinem Leben als CEO einer der größten Revenue Marketing Agencies in DACH und Interviews mit inspirierenden Persönlichkeiten.Mein Ziel: Die Geschichten hinter erfolgreichen (Tech) Companies erzählen, konkrete Tipps sowie Marketing Trends teilen und euch natürlich auch mal zum Lachen bringen. 😎Dabei unterstützt mich mein Kumpel und YOYABAs VP Revenue Marketing Matthis, der euch jede Woche frische Insights direkt aus dem Maschinenraum der besten Tech Companies der Welt liefert. Marketing Mayhem- PR, Advertising & More The Byrne Notice - Bill Byrne If Gary Vayenrchuck (aka Garyvee), Joe Rogan and Adam Carolla had a podcast baby about marketing, this would be it.Irreverent insight into some of the smartest and most innovative marketing campaigns happening right now, and what brands just don't seem to get it.From fashion and action sports, to consumer, tech, finance, healthcare and automotive, we'll look at the latest in in public relations (PR), advertising, social media and more.A must listen for anyone looking for a fresh take on marketing trends or interested in learning how to compete in today's rapidly changing marketing battlefield. IT Market Buzz - Audio only CopyPunch Tech Content B2B Marketing and Sales Gurus talk about B2B buyers, sales & marketing alignment, social media, marketing trends and supporting the goals of your CEO. Feudal Future Joel Kotkin & Marshall Toplansky With the new class structure resembling that of the Medieval times, opportunity is quickly disappearing for small business people, property owners, skilled workers and private sector professionals.Join world-renown author Joel Kotkin and tech-entrepreneur Marshall Toplansky as they explore what we can do to liberate the global middle class.They sit down with business, government, and citizen leaders to uncover the trends and give you the insights and tools to forge a better future.Joel Kotkin is the Presidential Fellow in Urban Futures at Chapman University, Executive Director of the Urban Reform Institute, and an internationally-recognized authority on global, economic, political and social trends. His most recent book, The Coming of Neo-Feudalism is now available for pre-order.Marshall N. Toplansky is a widely published and award-winning marketing professional and successful entrepreneur. He co-founded KPMG's data andanalytics center of excellence and n
URL copied to clipboard!