Martin Atkins — Stop Waiting for Permission

Martin Atkins is a punk-rock superstar drummer, creative entrepreneur, author, and relentless builder. In this episode, he shares why creators should stop waiting for permission, make multiple things, and use feedback instead of endless strategy to decide what comes next. We also discuss the professional leverage of a book: not just as a product that sells copies, but as an ambassador that travels ahead of you and opens conversations. Key idea: create five small versions, release them, notice what gets a response, and do more of what works. Learn more: https://erickoester.com/start