Book Is the Hook
BookmarkEric Koester
Book Is the Hook is a education podcast hosted by Eric Koester. It has 83 episodes, with the latest published April 2026.
You have probably thought: I should write a book, or launch a podcast, or host on a conference... someday. Why not now? Professor Eric Koester has taught and coached hundreds of first-time creators, and he'll introduce you to some of the world's most unique and successful people -- authors, podcast hosts, video show producers, event organizers, product designers and more -- to show that the simple act of creating something, will improve our happiness, change our trajectory and unlock opportunities we never knew were possible. Whether you've started creating your podcast, video show or a book and stopped, or just have wondered how to accelerate or change careers, one thing's for sure: All of us can create something awesome, and what comes next will surprise us all.
education ·en ·83 episodes
Miri Rodriguez on Finding Your Author Voice Through Empathy and Story
Bob Burg on Why the Best Books Spread Through Giving
Jonah Berger on Why Ideas Spread (And Why Most Books Don’t)
Maysoon Zayid on Writing, Criticism, and Finding Another Dream
Dr. Edith Eger on Healing, Choice, and Writing the Story You Lived
Dan Pink on Making Progress When Writing a Book Feels Endless
Gretchen Rubin on Why Nothing Works for Everyone
Apolo Ohno: Identity, Deep Work, and Life After the Olympics
Julia Cameron on How to Silence Your Inner Critic
Marc Randolph on Why Ideas Don’t Matter (Iteration Does)
Seth Godin on Why Writing Is a Practice, Not a Performance
Simon Sinek on Why Writing a Book Should Feel Hard
The moment your story stops being performative and starts being useful
Why you quit hard things, and how to build commitment that actually lasts
Focus Beats Passion: Cal Newport on Finishing Big Projects
Build in Public: The Distribution Cheat Codes Modern Authors Ignore
Emotional Authority: Why Writing Has to Hurt a Little | Chuck Palahniuk
Stop Applying, Start Getting Introductions
Write the Ending First: How Riley Sager Designs Breakout Thrillers
Free Work Is Leverage: How Charlie Hoehn Got Noticed Without Permission
Make Your Book Unskippable: Vishen’s “Stickiness” Playbook
Stop Negotiating With Your Inner Critic | Terri Trespicio
The Relationship Capital Behind Every Breakout Book | Jason Feifer
Rejection Is the Job: How Jason Starr Built a Writing Career That Lasts
Steal Like an Artist: Austin Kleon on Originality, Output, and Creative Momentum
Stop Waiting for Inspiration: Daniel Handler’s Writing Process
Give Your Book Away (for Free): How Value Creates Opportunity | David Meltzer
You Don’t Need a Map, You Need a Compass
Stop Waiting to Feel Ready | Debbie Millman on Courage, Confidence, and Writing
Stop Writing Tired: Arianna Huffington on Burnout, Focus, and Creativity
Defeat the 4 Digital Villains: Jim Kwik’s Playbook for Focus and Memory
Learning To Make Your Arguments With Integrity | Ross Baird
Becoming an Indistractable Author | Nir Eyal
The Host With The Most | Jason Nellis
The Elementary School Drop Out | Dale Stephens
Cheeseburgers with Warren Buffett | Alana Muller
Creating Creativity | Tina Seelig
Becoming The Product Guru | Jeff Morris Jr
The Un-Networker | Scott Gerber
The Startup Weekend | Marc Nager
The Power of Intentionality | Tiffany Norwood
Rocket Man | Evan Loomis
The Podcast Prof | Kate Waldock
Finding Your ‘Cheat Code’ | Brian Wong
Going Deep | Aaron Watson
Hedging Better | Justin Nguyen
Bonus: What's on Harry Campbell's nightstand?
Winning with Generosity w/ Harry Campbell
Bonus: What's on Sarah Peck's nightstand?
Discovering the Medium for Your Message w/ Sarah Peck
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