Mary Green, Founder of CMAWeekly, on Building an Engaged Customer Marketing Community

Episode DescriptionMary Green didn't realize she'd been doing customer marketing for years until she saw a job posting that finally named what she'd been building all along. Now, as the founder of CMA Weekly and Director of Community Platforms at Infor, she's created a 1,500-member community that's become an indispensable resource for customer marketers navigating an evolving profession.In this episode, Mary pulls back the curtain on building authentic professional communities, the changing landscape of customer marketing roles, and why working without community in 2025 is like working without AI. You're simply leaving opportunities on the table.What You'll LearnThe origin story of CMA Weekly and how it grew to 1,500+ active membersWhat the "no vendors" channel is and how it became essential for honest, confidential vendor feedbackHow customer marketing roles are expanding and what the current job market looks likeWhy professional community isn't optional anymore and how it saves months of learning timeStrategies for fostering authentic engagement and maintaining community trustChapters00:00 Introduction and Guest Welcome01:37 Mary Green's Journey into Customer Advocacy03:50 Building and Growing CMA Weekly05:21 Community Engagement and Support11:38 The No Vendors Channel16:23 Vendor Competition and Community Dynamics24:55 The Evolving Role of Customer Marketing31:01 Job Market Insights and Advice39:49 Future Plans for CMA Weekly41:10 Conclusion and Final ThoughtsGuest BioMary Green is the founder of CMA Weekly, an authentic community of over 1,500 customer marketing professionals, and serves as Director of Community Platforms at Infor. With years of experience building customer advocacy programs before the role officially existed, Mary has become a leading voice in the customer marketing space, creating resources and connections that help professionals navigate this evolving field.Key TakeawayIn today's fast-paced marketing landscape, having access to a trusted professional community isn't a nice-to-have. It's essential infrastructure. Whether you're troubleshooting vendor relationships, understanding market rates, or simply learning from others' experiences, community accelerates your growth and saves you from costly mistakes.Connect with Mary Green: https://www.linkedin.com/in/marygreencny/Resources Mentioned:CMA Weekly Community: https://cmaweekly.com/