Marybeth McGaugh on Staying Close to the Work as an Adtech Leader

Index Exchange Chief Customer Officer Marybeth McGaugh joins the conversation on building a career across adtech without losing touch with the work or the people doing it. She shares her player coach approach to leadership, why honesty and authenticity matter as responsibilities grow, and how her experience across the buy side and sell side shapes the way she operates at Index Exchange. Highlights: • The player coach mindset behind Marybeth’s leadership style • Staying connected to clients and teams as responsibilities scale • Building trust across every level of an adtech organization • Leading with honesty instead of adopting an executive persona • Bringing buy side experience into her role at Index Exchange • Why reinvention has been a constant throughout her adtech career