Mason Cosby: Gettin' Scrappy with ABM

from Back on T-R-A-C-K · host Kerry Guard

Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it.Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate leads over time without needing fancy, expensive Martech.---Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.

Episode metadata supplied by the publisher feed · Published Nov 6, 2023

What this episode covers

Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can’t just pass them off to sales immediately. The market has changed, and as marketers we must move with it. Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate them over time—no fancy, expensive martech required. Tea Time with Tech Marketing Leaders Podcast is a digital marketing toolkit for your ears and mind. Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don’t like marketing; CISOs, developers and even us… marketers.

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Mason Cosby: Gettin' Scrappy with ABM

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