Masterclass - Rethinking the Customer Journey with John Jantsch of Duct Tape Marketing

In this GYDA Masterclass, John Jantsch of Duck Tape Marketing, gives his insight into the Customer Journey.Marketing today is less about demand creation and more about organising behaviour – marketers must understand how to guide customers through a full marketing journey.John will take you through the framework that has been created by Duct Tape Marketing and has been employed in thousands of businesses and consultants to make their own customer journeys a success. This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!