Mastering Dual Motion Strategy - Julie Geller - Hard Corps Marketing Show - Episode # 368

In this episode, Julie Geller, Principal Research Director at Info-Tech Research Group and Principal at Geller Strategic, joins the show to discuss B2B marketing strategies. Julie shares her extensive experience in ABM, GTM, and customer insights. They delve into the integration of PLG and ABM motions, the importance of a proper ICP, and strategies for running effective, granular marketing campaigns. Julie introduces her ALIGN framework, which encompasses Account-led prioritization, Leadership identification, ICP-centric intelligence, Goal-oriented personalization, and Non-linear engagement. Casey and Julie also discuss the value of human behavior insights in marketing, the evolving role of technology, and the need for continuous engagement with target audiences.Connect with Julie Geller LinkedIn:"Julie Geller" | Search | LinkedIn Website: Information Technology Research & IT Advisory Company | Info-Tech Research Group (infotech.com)Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/0VTUnKpKSWU Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/