Mastering Email Onboarding: Turn Subscribers into Customers

In this episode of the Your Dream Business Podcast, I talk about why having an onboarding sequence is key to turning new subscribers into paying customers. I walk you through a simple 4-email sequence: delivering the lead magnet, introducing yourself, offering more value, and finally, introducing your product or service. I also share my personal swipe files and examples, focusing on keeping things simple and building a personal connection. Plus, I cover the tech side of automating these emails and managing subscriber tags. This episode is great for business owners and marketers who want to improve their email onboarding process and grow their customer base. KEY TAKEAWAYS COVERED IN THE PODCAST   A Simple 4-Step Email Sequence: To convert new subscribers into customers, focus on a clear, easy-to-follow email sequence—delivering the lead magnet, introducing yourself, providing extra value, and then introducing your product or service. Personal Connection is Key: Keep your emails personal and relatable to build trust and make your subscribers feel more connected to you and your brand. Automate for Efficiency: Set up automated emails and manage subscriber tags to streamline your onboarding process, saving time while nurturing relationships with new subscribers.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Ever wondered how to turn someone who just downloaded your lead magnet into a customer? Well, in today's episode of the podcast, I am sharing why having an onboarding sequence is so important and also the essential four emails that you need to warm up your new subscriber, help them further, and then introduce your offer. I even give you examples of what to write in these emails. If you are struggling with your onboarding, this is the episode for you. Hello and welcome back to another episode of the Your Dream. business podcast. How are you doing today? Okay. We are 394 episodes in. We are just seven episodes away from 400 episodes of this podcast, which is. wild. And if you have listened for a while or even to many more than just one or two episodes, I want to give you a humongous thank you. I love doing the podcast. I find it so awesome when someone says, I listened to your episode or I listened to your podcast and I look at my stats and see all these numbers of people [00:02:00">00:02:00] who download it and listen to it. And it just seems crazy to me that there are all these people out there listening to my voice. So I appreciate you so very much. And I want to ask a favor. Now I should be planning something for my 400th episode. And if you've got any ideas, please come and DM me. I would love to hear them. However, what I would really love. is to get some more reviews on the podcast. So if you have never reviewed my podcast, I would appreciate it so hugely if you could go to wherever you're listening to this, Apple or Spotify or whatever you might be, and go and give me a five star review and tell me what you liked about it. Was there a particular episode that you enjoyed? Do you like my very relaxed, slightly unprofessional style? What is it that you're getting from it? Why should someone else go and listen to this podcast? Like I said, I would massively appreciate it if you would do that for me. And I know not only it helps me as a podcaster, but also [00:03:00">00:03:00] hopefully helps other people because the reason I do the podcast is it's a free resource. It takes a lot of work. It costs money. It's probably the, the most consistent and hardest thing I have to do in my business. And it involves the team and it's like a whole big effort and therefore the more people that listen, the bigger impact we have. So I really, really appreciate you doing that. Okay. So today we're going to talk quite specifically, you know, Sometimes after 400 episodes, I think, what on earth can I talk about? But the truth is, there is still so much I can share. And not only that, but after 400 episodes or nearly 400 episodes, I, my thoughts and things have changed and the industry has changed and what's working now has changed. So actually for me. probably stuff I talked about many, many, many years ago might have changed or might not be the same advice as I would give today. I know my, I know I have definitely changed [00:04:00">00:04:00] beyond recognition and like I said, some of the things I said back in the day, I maybe wouldn't stand by now, which is why I guess it's good that the podcast keeps going. So one of the things I want to talk about today is quite specific, but it's on I'm The whole bringing your audience on, because as we know, there are three main areas to having an online business. It's growing your audience, launching your online thing and selling it. Okay. That is the thing that's going to bring you in the money, those three activities. And that's why my course grow, launch, sell focuses around those three things. I say course, it is more of a program. You, you get to work with me for six months and it's a very small numbers. I keep it tight because I'm one of those people who likes to know who I'm talking to and literally has conversations with every single person in the program. So The program is focused around those three areas. And as part of that area, the very first one is the grow. And if I could say one thing for you to do in your business, it's [00:05:00">00:05:00] growing your audience, that would make the biggest difference. You can sell something not massively effectively, but if you have an audience, you could still sell some. You. You could sell the best way you could possibly sell, but if you don't have an audience, you're not going to sell anything. So that grow part is so, so crucial. And within that, there's lots of different things as we know, cause I've talked about it for a while, but one of the key things is getting people on your email list, because we're not just talking about growing an Instagram following or a LinkedIn following, we want to get them onto our email list. Because as we know, if we've been in this game for a while, the algorithm changes, people's viewing habits change, they change the platform, you now have to do reels or whatever it is. So getting them on your email list means that that data belongs to you. You are not marketing on borrowed ground, which is what we're doing when we're marketing on social media. They don't get me wrong. I'm not bashing social media. It's brilliant. I have lots of social media people in my world who work with me to grow their businesses. [00:06:00">00:06:00] And it's a great tool and believe me, like back in the day when I started marketing 20 plus years ago, I know terrifying, social media didn't exist. It wasn't even a thing. People didn't even need websites. So it is an amazing tool that basically has leveled the playing field more than anything else. In fact, I don't think I ever talk about it on the podcast, but did you know, I did a TEDx and my TEDx was about how social media has changed the marketing landscape. Now, this was a while back because I did that, oh gosh, I can't even think how many years ago now, probably six, seven, maybe more, but I'm going to link to it in the show notes. So if you want to go and have a look at that TEDx, it's on the TED stuff, it's on YouTube under the TEDx thing. So yeah, search my name and TEDx and you'll find it, but we will put a link to it in the show notes. So yeah, social media really did change the marketing, you know, platform in terms of like the playing field, sorry. In terms of like what is available to small businesses compared to the marketing I did when I first started, which was if you had a [00:07:00">00:07:00] big ass marketing budget, you could do marketing. So I'm not dismissing social media. It's brilliant, but we want people to come