Mastering Innovation, Community, and AI to Drive Marketing Excellence

In this captivating episode of Minutes with Mike, Mike Ryan sits down with Matt Wurst, a dynamic founder, CMO of Genuin, and consultant whose career bridges marketing innovation and community-building. They delve into Matt’s evolution from his early days as a PR intern for the New York Mets to becoming a trailblazer in social media marketing, technology integration, and brand storytelling.Matt shares his journey of turning curiosity into expertise, highlighting the creation of youth-centric platforms, his role in redefining retail media through AI, and his passion for connecting brands with consumers. The conversation explores Matt’s take on influencer marketing, community engagement, and the balance between technology and human connection in building lasting brand equity.