Mastering Instagram: Social Media Strategies That Actually Work with Emma Tessler

In this episode of the The I Heart My Life Show, host Emily Williams sits down with marketing expert Emma Tessler to delve into the world of social media marketing. Emma shares her journey from aspiring interior designer to founder of 95 Media, highlighting the pivotal moments that led her to embrace social media as a powerful marketing tool. The conversation covers strategies for leveraging Instagram effectively, the importance of community-building, and the mindset shifts necessary for entrepreneurs considering a leap into the unknown.Key Points Discussed:Emma's Journey to Marketing Success:Emma's unexpected transition from interior design to social media marketing.The impact of the pandemic on her career path and how it accelerated her business growth.Mindset Shifts for Entrepreneurs:The challenges and rewards of leaving a traditional career for entrepreneurship.The importance of having a desire greater than fear to drive business growth.Social Media Strategies:The role of community in today's social media landscape.Effective use of Instagram's features, including reels, carousels, and stories.The significance of content pillars for brand consistency.Balancing Personal and Brand Presence:Managing multiple social media accounts and maintaining brand consistency.Tips for personal branding alongside business branding.Challenges and Growth in Social Media Marketing:Emma's insights on navigating a constantly changing digital landscape.The importance of flexibility and adaptability in social media strategies.Listener Takeaways:Encouragement for entrepreneurs to overcome social media burnout.Practical advice on how to jumpstart a stagnant social media presence.Quotable Moments:"The journey is everything. That's why we're here." – Emma Tessler"Your desire has to be greater than your fear." – Emily WilliamsResources Mentioned:Ninety Five Media: Website LinkEmma's Podcast: Stop Scrolling. Start Scaling.Tool Recommendation: Later.com for social media schedulingConnect with Emma Tessler:Instagram: @ninetyfivemedia.coAbout the Host : Host, Emily Williams is a success coach, author, speaker, and CEO of multiple brands.After falling into a quarter-life crisis and struggling through a string of low-paying jobs (including serving up lattes at Starbucks), she finally decided it was time to follow her heart. So she packed her bags, moved to London (where she knew no one), and launched her own coaching business, I Heart My Life (without knowing if she’d ever make a dime). And that’s when her whole life changed course.In her first month in business, Emily earned $442. She then went on to hit 6 figures before her 30th birthday, and—after just 18 months—successfully scaled what she'd started to a multi-million dollar empire.Today, she remains the CEO of I Heart My Life, which has evolved into a media, educational and lifestyle brand through which she carries out her mission of helping thousands of women worldwide to create a life better than their dreams. Connect with Emily on her websites: ⁠I Heart My Life Website⁠⁠Emily Williams Website⁠And on socials: I Heart My Life ⁠on Instagram⁠I Heart My Life ⁠on Facebook⁠I Heart My Life ⁠on LinkedIn⁠⁠Emily on Instagram⁠