Mastering Law Firm SEO in the Era of AI

from Law Practice Today · host The Law Practice Division

In this episode of the Law Practice Today podcast, we dive into the world of SEO and AI and how it impacts law firms. Host Terrell and guest expert Jason Hennessey, founder of Hennessey Digital, discuss the intricacies of SEO, the impact of AI on search queries, and effective strategies for law firms to stand out online. They explore the importance of SEO, how traditional methods intersect with AI, and the need for collaboration between different marketing strategies. Jason also shares insights from his 25 years of experience and offers practical advice for law firms looking to enhance their online presence. Tune in for valuable tips on optimizing your law practice in the digital age.00:00 Introduction to Law Practice Today Podcast01:25 Meet Our Guest: Jason Hennessey02:37 Understanding SEO for Law Firms03:57 SEO in the Age of AI05:49 Link Building and Sentiment Analysis10:27 Integrating SEO with Other Marketing Strategies13:20 Conclusion and Contact Information

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This episode was published on February 9, 2026.

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