Mastering LinkedIn As A Business Owner with Viveka von Rosen

KEY TAKEAWAYS COVERED IN THE PODCASTLinkedIn is the perfect platform business professionals who want to create better conversations with potential prospects.If you’re a small company selling B2C, you probably don’t need to invest a lot of time in LinkedIn. In the B2B industry, however, it can be incredibly powerful.LinkedIn is a great place to showcase your work, your personal brand and your recommendations.One of the most trusted platforms is LinkedIn, with 64% of B2B executives trusting the content they see.The first thing you need to focus on when it comes to your LinkedIn is your profile as this is what people are going to look at first. You don’t need to create a whole new profile, but you do need to find a way to reflect your brand.You need to think of your LinkedIn as a mini sales page. Think about your header image, your profile image, your headings and your experience. It’s important your information is buyer-centric so your potential clients can identify themselves in your content.Make sure you’re adding resources. Whether it’s blog posts, videos or places that you have been featured.When it comes to LinkedIn, it’s a great way to showcase your knowledge and experience without coming across as though you’re constantly selling your business.Share other people’s articles that you think your connections would enjoy. Not only does it show that you’re interested in the industry, but it encourages shares and engagement. Ultimately, this will help increase your overall visibility on the platform.Be aware of your audience and know what is suitable for LinkedIn and what isn’t. Just because other people are posting personal photos, it doesn’t mean you have to.Ads are great if you want to target micro-markets. If you want views, pay per click. If you want more clicks, pay per view.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the most trusted platforms is LinkedIn, with 64% of B2B executives trusting the content they see. With various different platforms being known for fake news, it’s important you’re focussing on the platforms are trusted.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Viveka – 04:26Why Should You Be Considering LinkedIn? – 07:55Who Should Be Using LinkedIn? - 11:30How Do You Get Started with LinkedIn? - 18:40What Should You Be Posting on LinkedIn? - 27:17How Much of Your Personality Should You Be Sharing on LinkedIn? - 32:50Growing Your Personal Brand on LinkedIn - 42:00Using Ads on LinkedIn 49:11Should You Be Using LinkedIn Articles? - 51:36LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEViveka von Rosen WebsiteViveka von Rosen LinkedInViveka von Rosen BookTranscript below Hello and welcome to another episode of the Marketing That Converts Podcast, and thank you for joining me here today. It is always a pleasure to have you with me and to know that you're listening. I just wanted to say a very heartfelt welcome and thank you. While I'm talking about this actually, I'm always really keen to hear from people. I think I mentioned it in the last episode, but I'm going to mention it right here at the beginning before we get started, so I know that you're listening.I'd really love you to come and reach out and find me, DM me on your favourite platform, I'm on them all as you know, or hit reply to one of my emails if you're on my email list and come and find me and say hello, tell me who you are, tell me where you're listening from and what you do because I'd love to find out more about you, and with the podcast the stats are really difficult, so it's really hard to get a good idea of who my audience are.Now, I think I have a fair idea, but I just want to get as much information as I can so that I can make sure I'm bringing you the episodes that you want in the future. And also while I'm in the asking mood, if there's any chance you could head over to iTunes and drop me a review, I would appreciate that so very, very much. You just go to your main podcast page, you find me, I think you scroll to the bottom of the page and that's where the reviews are and you'll have the opportunity to leave me a five star review and if you could say something lovely, that would be absolutely amazing. I see them all and I appreciate them greatly.And also from a podcasting point of view, it obviously helps me get found and get more listeners, which again I would really, really appreciate. I know you're busy, I know you've got stuff to do, so if you could find that time then I honestly do appreciate you very, very much. Like I said, do let me know what you want me to talk about. Do let me know if there's anything that you think, "Teresa, an episode on this would be so helpful," it would be great to hear from you.Okay, so today is actually one of those episodes that I think you're going to love, because it is something that we've not really done before, but I know you guys have been asking for it and I know that this is something that we should have talked about for a long, long time. Today we're talking to the amazing Viveka Von Rosen, and she is a ... Of bestselling books, LinkedIn Marketing, An Hour a Day, and LinkedIn 101 Ways To Rock Your Personal Brand.She really is the expert when it comes to using LinkedIn for your business. We have a really good chat about LinkedIn, and what it is now, and why you should think about it and not just if you are looking for a job or a recruiter that really why everyone should be considering their LinkedIn profiles and thinking about how to use it. She talks us through the main things that you should make sure your profile is doing, so literally the top three things that you should be focusing on.And then we talk about content. What should you be putting on LinkedIn? What shouldn't you be putting on LinkedIn? Because as you hear me say in the interview, I once had a LinkedIn requests from a guy with no top on and quite honestly I'm not sure I'd accept that request anywhere, but certainly not on LinkedIn. It's not the place for it.This is going to be a really, really good one. Like I said, if you're not doing too much on LinkedIn, then it's definitely worth thinking about this and definitely worth listening to this episode. Also if you are B2B, then honestly LinkedIn is a real winner for you, because right now it's really hot. It's really working well. You're getting seen in much more on LinkedIn than maybe you might be on your Facebook account.Again, definitely, definitely worth having a listen to this episode. And Viveka was so lovely, we had such laugh and we had a good chat beforehand, and a good chat afterwards and she was such a nice lady. I really did enjoy having it on the podcast and enjoyed talking to her about this.You know what, I'm going to leave it there and I'm going to let you jump straight into the episode and listen to her because there's some great stuff in there that you're going to get from this episode and I'll see you on the other side. Introducing Viveka It gives me such pleasure today to welcome Viveka von Rosen to the podcast. Welcome Viveka. How are you?Thank you so much, excellent.Good, good stuff. Viveka, I'm really pleased to have you on today because do you know what? Somehow I have got to episode, I think we're on episode 80, and we haven't really talked about LinkedIn and I've had no one on to talk about LinkedIn. You know what's really funny at the moment is my husband is leaving the military after 25 years, and suddenly he is asking me question, after question, after question, about LinkedIn and I'm like I think this is how you do it or I'm trying to help about it but it's just so funny, because he's all over LinkedIn at the moment and he was so excited when he heard I was interviewing you today. Yeah, this is kind of very good timing for me in a personal point of view.Viveka, if my audience don't know who you are, which I'm sure they do, but if they haven't heard from you, can you give us just a little bit of a bio as to what you've done and how you've got to do what you do now.Sure. Sure. So my name obviously Viveka Von Rosen. My Twitter handle, LinkedIn handle, Facebook handle, Instagram handle, YouTube handle is LinkedIn Experts. If you've heard of me, it's probably because you once Googled LinkedIn expert and my name came up first, so thank you Google. Wonderful SEO there that I never-Yeah, that's awesome. Good idea.Right. The problem with that is having to prove it's true now for the past 15 years or so but, yeah, I've been teaching and training on LinkedIn since about 2005, 2006. I've had my own company, I just started a new company with my partners which is a whole other story in and of itself. Yeah, I'm a huge LinkedIn advocate, even when I'm mad at the platform, I'm still a huge LinkedIn advocate and I still think it's such a powerful tool for business people, business owners, people like your husband who are in transition, folks who are in sales and marketing.It isn't just for job seekers anymore. And it's not just for spammy network marketers anymore either. It's really, it's for the business person, either a professional within a company or owns their own company who wants to create better conversations with prospects. And that's the one thing that LinkedIn can really help you do.Yeah. You know what, LinkedIn has had a bit of a rocky past, hasn't it? In the sense of, it wasn't great for ages and it was ugly and it was like not intuitive at all. It was a really difficult platform to get rained. And so it didn't do itself any favours, did it?...