Mastering Marketing Automation: AI, Personalization & the Future of Martech

In this episode of That Martech Girl, host Rachel Gray dives into the world of marketing automation and how tools like Marketo can elevate the customer experience. Joining the conversation is a special guest from IBM, Ashley Davis, Marketing Automation Program Manager with deep expertise in MarTech strategy and AI-driven engagement.Tune in as we discuss the evolution of marketing automation, the role of AI in personalization, the challenges of scaling engagement, and how to balance automation with a human touch. Plus, Rachel shares details about her upcoming appearance at eTail West, where she’ll be showcasing an interactive DPP experience at booth 503. Whether you're attending or following along online, be sure to connect on Instagram and LinkedIn @thatmartechgirl for behind-the-scenes content!Don't forget to subscribe, and let's get into it! https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/