Mastering Micro Engagement Magic with Judy Bradt

Welcome back to GovCon Unscripted! I’m your host, Chelsea Meggitt, and in this episode, I sit down for another episode with Judy Bradt, CEO of Summit Insight, to dive into her groundbreaking Micro Engagement Magic approach for federal contracting.We explore:How micro engagements act as “dopamine” for relationship-building in GovCon.The five love languages adapted for government contracting: Touch, Time, Tasks, Thanks, and Talk.How the ‘Double Tap Technique’ and consistent follow-ups can help win contracts.If you’re looking to turn connections into contracts with proven relationship-building strategies, this episode is packed with actionable takeaways to help you succeed in GovCon!In This Episode:[00:00] - Chelsea introduces Judy Bradt and the Micro Engagement Magic concept.[03:30] - The power of small engagements in relationship-building for GovCon success.[07:45] - Adapting Dr. Gary Chapman's love languages to federal contracting.[12:15] - How trust is built through consistent micro engagements.[18:30] - The ‘Double Tap Technique’ for effective follow-ups.[23:00] - Why 15-32 touches may be necessary to win federal contracts.[28:00] - Leveraging the GovCon Personas Guide to plan micro engagements.Links and Resources:Chelsea’s LinkedIn ProfileJudy Bradt’s LinkedIn ProfileSummit Insight WebsitePlayers & Layers™ Methodology GuideGovCon Personas GuideMicro-Engagement Principle Blog