Mastering Personalization In A Mobile-First World w/ Jason Woosley

If the 2019 holiday season taught us anything, it’s that digital commerce, and specifically mobile commerce, has reached a whole new level of adoption. As a result, retailers must always be thinking of how their brand experiences render to smartphone screens. Jason Woosley, Vice President, Commerce Product & Platform at Adobe, uses the company’s holiday research to make bold predictions for 2020, and shares the tech investments retailers need to make in order to maximize engagement and revenue results.