Mastering Pinterest For Business With Alisa Meredith

KEY TAKEAWAYS COVERED IN THE PODCASTWhilst Pinterest may not give you instant gratification, it’s a great platform for getting results over a long period of time.Pinterest is not only a great tool for sharing your own posts, but a great place to search for information too! Whether you like searching for fashion ideas, travelling goals or recipes – Pinterest is a great place to see all the information you need presented to you visually.When you create a new piece of content you should pin it straight away to your most relevant board, that way, Pinterest will know that it’s your content.If you repin something you have already pinned, try changing the description to increase your chances of it being seen. You can do this manually or using Tailwind interval pinning (a scheduling tool for Pinterest).Pin every single day and not in a flurry – using a scheduling tool will help with this. Tailwind will be able to suggest the best times for you to pin, based on when your followers are online.The ideal size for a Pinterest image is 600 x 900. Don’t give too much away in your infographic or image, otherwise people won’t click through. Ensure it’s a clear, high quality image.When it comes to Pinterest, the best kind of engagement you can have is someone saving your pin.Promoted Pins on Pinterest are a lot more simple than Facebook Ads and when people save your promoted pin, it can lead to further repins and traffic to your site.If you have never used Pinterest for business before, you may need to start a new account if you want your engagement rate from the start.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There is very little negativity on Pinterest, so it’s a great place to find motivation and Inspiration. Above all else, that’s what people enjoy most about using the app.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Alisa – 06:15The Beauty of Pinterest – 11:10What is Pinterest and Why Should You Use It? - 14:10Using Keywords on Pinterest - 18:30How To Use Pinterest As a Business - 23:15The Importance of a Pinterest Image - 29:40Engagement and Pinterest: How Do You Do It? – 35:20Using Promoted Pins On Pinterest - 43:40LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODETailwindAlisa MeredithAlisa Meredith PinterestAlisa Meredith InstagramTranscript below Hello and welcome back to the podcast. How has your week been? I hope your January's going well. Is it still January? Let me think. Sorry, I had to look at my calendar then to see if whether we were still in January. I know that sounds completely crazy, but obviously I record the podcast early as in I batch content. So it's actually only the 11th of January when I'm recording this. So I hope you're having a wonderful rest of your January and I hope you've got it off to a great start.For me, January is all about taking action. Setting me ready for the rest of the year and making sure that those things that I want to achieve this year, I am working on every single day. And actually, even though this podcast isn't about this, I just want to touch on that a minute. Because I never used to do that. I used to have these things written down and be like, "Okay I want to achieve this this year." And I did that last year. So imagine going back to January 2018. I sat there and went, "Right, this year I'm going to do this and this and this." And do you know what? I didn't do them. And I didn't even work towards doing them.So now what I do is ... because what I'd do is I'd wait for the most ideal time or I'd be thinking, well let me get all that done and then I'll work on that. Or let me take a week off and then I'll work on that on the week off. And, of course, those times never come. You never get to take time off to chunk out a section of time to work on something that's on the business not in the business. You often sit there and think, I'll do this later on today or later on in the week. And of course, your time just zips by. Something happens, something comes in and those things don't get done.So throughout last year I did a lot of work on myself, I did a lot of work on the business, I did a lot of coaching and going to experts and getting great things. And this year this is one thing I have noticed. And I did start it at the end of last year as well, but every single day I write down the three main things that I'm trying to move forward. And even if I just do one little thing of that process, at least I've moved forward every single day. Even if it's just one hour of my day or half hour of my day or ten minutes. As long as it's something and I somehow move forward that day, even though it can seem incredibly slow progress, at least I'm moving forward. At least every day I'm inching closer and closer to those things that I'm trying to achieve.So for me, January is all about doing those things, getting started on those things and making sure I got my year off to a great start. And it has gone really well, and I know it's only the 11th even though you're listening to this later on in the month, but it has gone really, really well. So I really hope you've achieved the same.Anyway, on to today's episode. And you know what? I've just re-listened to this because I think we recorded it before Christmas and, oh wow, it's so funny and it's such a good episode and as I've sat here listening to it, this sounds really sad, I was actually sat smiling to myself thinking, "Oh, this is really cool. I loved doing that." I had great memories from it, we had a great laugh. And also, it's really funny 'cause I listen back to myself and I'm literally, like, totally the student. Sucking in every bit of information, asking all the stupid questions. And James Wedmore says there's never a stupid question, so you always ask the questions. But I really feel that on this episode I'm learning as much as, perhaps, my listeners do on the other episodes. So I'm loving this.Anyway, I've wittered on and I haven't even told you who I've interviewed. So this week I have interviewed the very lovely Alisa Meredith. Now she is the content marketing manager for Tailwind which is a Pinterest and Instagram scheduler and analytics platform. She is a sought after speaker and teacher on Pinterest and promoted pins. And in particular has spoke at places like Social Media Marketing World, Agents of Change and has appeared on places like the Art of Paid Traffic podcast and Social Pros podcast. Alisa will be the first to admit that she's spent a huge amount of time crafting her expertise in this area, and realises that this is an ongoing process and that the learning never ends. And as I've already mentioned, she was a pleasure to interview. Now, like I said, I really do go to town on her in this interview, in terms of picking her brains, because even though I'm a user of Pinterest and I love it and I pin things that are personal things or things that are to do with recipes or cooking or clothes or whatever it might be. So I'm a personal user, but I don't use it for the business and I really should be.So she talks about the fact that Pinterest is a virtual pin-board where you can store ideas and images and articles. And it's more of a search engine. She also discusses the fact that businesses perhaps aren't using it because they feel that Pinterest really is for females who are getting married or want to decorate their home or whatever it is, and actually she completely de-bunks that in the sense that obviously there are people like that on Pinterest, but actually there is a way in which pretty much any business can use it. And she honestly blows my mind with some of the stats that she gives me. Some of the results that she and her clients have got on Pinterest. And she also makes me aware that Pinterest is unlike any other social media platform. In fact it's not even really a social media platform, it just happens to be lumped in there with everything else.So this is such a brilliant episode and I don't want to tell you any more about it because I want her to ... well I don't want to ruin the surprise. So I want you to listen to it and hear the stuff she's got to say because I literally came off the end of this interview and my head felt like it had just blown up. Because it was such good stuff. So Pinterest is firmly on my board of things to do and I really hope it will be after this episode. Enjoy. Introducing Alisa So I am so excited to welcome to the podcast, Alisa Meredith. Welcome.Hey, thanks for having me Teresa. This is going to be fun.No worries. It is going to be fun. We've already been laughing before it started so hopefully this is going to be awesome. Always a good sign. I like podcasts that I laugh my way through, they tend to be the best ones. I'm not sure that the listeners might agree 'cause they're literally hearing me howl down their headphones. But, you know, I think it's good fun. So I am so excited to have you on today and we were just talking about before we came on, and I've mentioned in the intro, that you are here to talk all about Pinterest. And I am so pleased about it. And I'm pleased for a couple of reasons. Firstly, I love Pinterest and it's something that personally I use all the time and I really enjoy and it's one of those social medias that personally I can get lost in. But also I have been so aware that it keeps