Mastering Referrals & Upsells - Eric Watkins - Hard Corps Marketing Show - Episode # 360

Today’s guest is a marketing leader and a podcaster. Introducing Eric Watkins, the President at Abstrakt Marketing Group and Co-host of The Grow Show: Business Growth Stories from the Frontlines. Eric shares a wealth of insights. On the topic of referrals and upsells, he emphasizes that they should roll up to the account management team, not the VP of Sales, for maximum growth potential. He also discusses the creation of attractive and organized referral programs, as well as the vital importance of a dedicated sales team to bring the deals in. On the topic of AI, Eric cautions about the pace at which AI is improving and urges listeners to arm themselves with knowledge to stay ahead of the curve.Connect with Eric Watkins:LinkedIn: https://www.linkedin.com/in/eric-watkins-amg Website: https://www.abstraktmg.com The Grow Show (Podcast): https://open.spotify.com/show/5gBUiVIagy8lvT1juRq0qx Shoutouts:The Hard Thing About Hard Things (Book Link): https://a.co/d/34GHLSq Marc Benioff on LinkedIn: https://www.linkedin.com/in/marcbenioff Sam Altman: https://www.britannica.com/biography/Sam-Altman The Future of Trusted AI with Marc Benioff and Sam Altman on YouTube: https://www.youtube.com/watch?v=uRVOeqSSZtQ Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/P5Uqrbe5B_0 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/