Mastering Self-Distribution for Breweries

Self-distribution gives breweries the opportunity to take control of their growth, margins, and brand experience. It also comes with unique challenges. BrewMan has helped Breweries across the globe self-distribute successfully. In this presentation we will share a practical, insight-driven advice designed to help breweries build and run an effective self-distribution operation with confidence. This session explores the key elements of successful self-distribution, from optimizing customer data and to setting up smart delivery routes. Attendees will gain a clear understanding of how to balance sales, logistics, and compliance while maintaining consistent service and product quality. BrewMan shares real-world experience and proven strategies to help breweries improve efficiency, avoid common pitfalls, and develop a distribution model that supports long-term growth. The presentation focuses on actionable ideas, whether you are launching self-distribution for the first time or refining an established approach. Ideal for brewery owners, managers, and sales teams, this session provides the knowledge and practical tools needed to make self-distribution a sustainable and profitable part of your business. Attendees will leave with a clearer roadmap for strengthening their distribution strategy and expanding their market reach. James Gardner is the CEO of Premier Systems Ltd, the developer of BrewMan brewery management software used by hundreds of breweries worldwide. With a strong background in brewery technology and operations, James is very hands-on and works closely with brewers to help them streamline production, distribution, stock control, and business management through practical software solutions. Premier Systems has been providing specialist business software for the brewing industry for decades, with BrewMan offering integrated tools for inventory management, TTB reporting, CRM, and distribution planning. James is passionate about helping breweries operate more efficiently and grow sustainably, combining industry knowledge with technology to support brewers of all sizes. Join us in person for CBP Connects Chicago June 15-17, 2026 Come get inspired, leave with actionable strategies: https://cbpconnects.com/ Stay up to date with CBP: http://update.craftbeerprofessionals.org