Mastering Your Market Research & Customer Avatar

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah discuss two foundational marketing concepts to help you conduct effective market research and build your unique customer avatar. You’ll learn: 🌱 What market research is and how it can shape your business decisions. 🌱 Why understanding your customer avatar is key to creating content that will truly resonate with your target market. 🌱 Actionable tips on how to conduct research and build a clear, detailed customer avatar that reflects your ideal client. If you have questions along the way, feel free to ask in the comments or email us at [email protected]. We can't wait to support you! 💚 And, be sure to subscribe to our podcast so you’ll never miss an episode. --- ✨Want to connect with other vegan business owners?✨ Brieanah and Johanna host regular Plant Powered coffee chats on Zoom. Get to know other vegans in business, talk ethical entrepreneurship, and get expert advice on your pressing marketing questions. Email Brieanah and Johanna for the next coffee chat date at [email protected]. --- News stories we mentioned! 🌱 New USDA Rules Expand Vegan Options in School Meals, https://vegconomist.com/health/new-us... 🌱 EU Urged to Develop Action Plan for Plant-Based Foods by 2026, https://vegconomist.com/studies-and-n... 🌱The Vegan Society: UK Government-Backed Meat Campaign is “Irresponsible Propaganda," https://vegconomist.com/health/the-ve...