Mat Bingham (Okendo): 95% of consumers read reviews before purchasing from a new site

On this episode of Retention Chronicles we’re joined by Mat Bingham, Director of Technology Partnerships at Okendo, the customer marketing platform that builds connections through showcasing high-impact social proof such as product ratings & reviews, customer photos & videos, and Q&A message boards. On this episode we chat aboutcollecting data and influencing customer behavior,what to do if you have 5 reviews for one product and 100 for another,how cross and upsells should include social proof, UGC, and/or reviewsonsite post purchase surveysBe sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.