Mathew Sweezey on The Context Marketing Revolution

In this Marketing Over Coffee: Learn about Context Marketing, The Customer Journey, The Infinite Media Era and more! Direct Link to File Brought to you by our sponsors: WordStream and Shippo He's the author of The Context Marketing Revolution His role at Salesforce.com What does it take to break through the noise? Effective marketers are 96X better at delivering results Media environments dictate human behavior and decisions making more than anything else Dawn of the infinite media era 6:43 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! Mapping out the customer experience Mercedes Benz vs. Tesla How the CXO or CGO is part of the marketing transformation Focusing on the emotional aspects of the customer journey 15:12 Get a SHIPPING CONSULTATION and Shippo PRO PLAN SIX MONTH TRIAL - for FREE! A $700 value! Visit GoShippo.com/Coffee! Using triggers on the customer journey Controlling the onboarding process Segments and Personas - Milennial vs. Baby Boomers, B2B vs B2C The culture itself has changed - it's not about demographics, it's global. Expectations have changed across the board. Journey lentgh is the measure of risk, nothing else The arguement against ROI Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.